business's name is important to its success

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter13: Managing Communication
Section: Chapter Questions
Problem 2GL
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 A business's name is important to its success. When it comes to business naming dos and don'ts, which of the following is true?

  a) Business names must be unique throughout the world.
  b) Your name must be location based.
  c) Difficult spelling will make it unique.
  d) It should represent the service or goods you'll be selling.
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