Go to Walmart’s corporate website (corporate.walmart.com/our-story/our-business) and read about Walmart’s operations,pricing, distribution centers, and fleet in the United States. How doWalmart’s distribution centers and supply chain support its mission andmarketing strategy?
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| Go to Walmart’s corporate website (corporate.walmart .com/our-story/our-business) and read about Walmart’s operations, pricing, distribution centers, and fleet in the United States. How do Walmart’s distribution centers and supply chain support its mission and marketing strategy? |
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- Go to Walmart’s corporate website, corporate.walmart.com/our-storyour-business, and read about Walmart’s operations, pricing, distributioncenters, and fleet in the United States. How do the distribution centersand supply chain support Walmart’s mission and marketing strategy?Why will logistics and supply chain management be critical to Amazon.com's future success?2-14. Refer back to the logistical activities listed in Chapter 1; pick two that you are interested in and research how they have been influenced by the Internet. Are you surprised by your findings? Why or why not? 2-15. From a logistical perspective, what are some of the differences between online and in-store retailing? 2-16. Why is a “one size fits all” logistics strategy not likely to facilitate effective or efficient online shopping? 2-17. Discuss the advantages and disadvantages of cloud computing.
- Discuss the concept of supply chain integration and its importance in achieving operational efficiency and competitive advantage. Apply your discussion to Walmart and discuss in detail for 40 marksCritical Thinking Can a company’s reverse logisticssystem have a significant influence on how a consumer views the organization and its brand? Arethere specific types of products for which a company’s reverse logistics system could play a more important role in contributing to a customer’s view of the organization? For those companies what characteristics would you expect their reverse logisticssystems to have in order to create high added valuefor a customer?Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com) Explain the most appropriate category of vertical marketing system (VMS) adopted by the jewellers. Identify a real company that adopted the same category of VMS in other industries and explain how the company implemented the system.
- Please answer CLO #3 CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. Identify two firms in two different industries that you believe exhibit a nimble nature in their operations. What specific evidence leads you to believe these firms are nimble, especially in their channel and supply chain activities?Distribution systems and strategies do not gaurantee the success or growth of e-commerce and e-business in the distribution industry. However, recognising the importance of distribution systems and strategies and developing and continuosly improving distribution systems significantly affected the current success of Amazon. Analyze these statements and advise Amazon on the factors to consider when selecting a distribution channel.Consider the following questions to prepare for our discussion of Costco's strategy for competing in the warehouse clubs industry. Develop a 5-Forces analysis of the Warehouse Clubs industry. What are the strongest forces impacting firms in this industry? Which generic strategy type does Costco pursue?
- 1. Francine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking about using an Indirect Marketing Channel rather than a Direct Marketing Channel. Explain one advantage that an Indirect Marketing Channel would provide. 2. Tom wants to operate his own restaurant. State one reason why Tom might choose to become a restaurant Franchisee instead of operating the restaurant on his own? 3. Which of the following most accurately describes Coca Cola’s distribution strategy: Intensive Distribution, Selective Distribution, or Exclusive Distribution? Provide one reason to support your answer. 4. ABC Electronics sells its computers through department stores and specialty stores. The specialty store owners are angry because the newest models of computers are always available for sale at the department stores much earlier than at their specialty stores. Is this an example of Horizontal Conflict or Vertical Conflict?with the use of relevant exampleds, discuss the impact of tactical planning on successful logistics functionCritical Thinking Can a company's reverse logisticssystem have a significant influence on how a consumer views the organization and its brand? Arethere specific types of products for which a company's reverse logistics system could play a more important role in contributing to a customer's view of the organization? for those companies what characteristics would you expect their reverse logistics sys- tems to have in order to create high added value for acustomer?