Give an example of a retailer that participates in an independent(conventional) supply chain and one involved in a vertical marketingsystem. Discuss the advantages and disadvantages of each.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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Give an example of a retailer that participates in an independent
(conventional) supply chain and one involved in a vertical marketing
system. Discuss the advantages and disadvantages of each.
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