Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________ a. Actual self-concept b. Ideal self-concept c. Others' self-concept d. Prohibitive self-concept

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________
a.
Actual self-concept
b.
Ideal self-concept
c.
Others' self-concept
d.
Prohibitive self-concept
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