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A: Customer value means giving what customers really want. It means identifying the actual needs of the…
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Q: Explain immediate-response advertising.
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Q: How do environmental, business, interpersonal, andindividual factors affect business purchases?
A: Businesses that acquire commodities and services to use in the manufacture of other goods and…
Q: State the steps in developing an advertising campaign.
A: Promoting is gainful to the organizations that utilize it, assuming they hope to have any clients.…
Q: Why Mass-media advertising is not preferred in the present time?
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Q: What is consumer behavior?
A: Researching consumer buying behaviour is most important for marketers because they can understand…
Q: Define briefly the 4ps of
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Q: What is KANO model? And how can affinity diagram help to understand the voice or customer?
A: Kano Model: It was developed in the 1980s by professor Kano which divides Customer preferences into…
Q: Key distribution has a wide variety of approaches. What's the greatest, and why is it the best?
A: By using a key distribution center, two or more computers in a network can establish a secure…
Q: Which element of the strategic planning process playsa major role in the establishment of…
A: A performance standard is a reasonable expectation of performance that acts as a benchmark against…
Q: PART 1: Choose one company that offers multiple products or services. For example: Coca-Cola has a…
A: In the given question, we will be opting for Coca-Cola as the company which is to launch a marketing…
Q: Discuss the political and legal environment of marketing.
A: Features of business environment: 1.The business environment encompasses all forces, institutions,…
Q: How does Netflix use Aamazon Web Services?
A: Amazon Web services is the subsidiary of the Amazon company which provides cloud computing services…
Q: Describe consumerism. Analyze some active consumerforces in your area.
A: Today due to the increasing number of purchases we are exploiting more and more resources from…
Q: provide an explanantion of the marketing terms, compare and contrast them and provide and example of…
A: In Marketing Terminology, A requirement arising from a necessity that is required for an individual…
Q: Explain Foreign Corrupt Practices Act (FCPA)?
A: Marketing can be elucidated as the area of management that comprises the creation of needs.…
Q: What are the commonly used methods of businessbuying?
A: Understanding the consumer decision-making process is critical for any business, but eCommerce…
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A: Consumer buying behavior explain about their personality traits which become persistent while…
Q: How marketing strategies are used?
A: Marketing Strategies are the strategies formulated by the organisation in order to achieve…
Q: Consider the distinction between catastrophe recovery and business continuity planning.
A: Business continuity planning states how a company will function and continue during and after a…
Q: What is the difference between probability sampling andnonprobability sampling? In what situation…
A: Probability sampling typically involves random selection, allowing you to draw strong statistical…
Q: Outline the five major steps in the target market selection process
A: Target Market- It is a group of customers or companies that are most likely to purchase the…
Q: Summarize why it is important to examine and respond to the marketing environment
A: The marketing environment encompasses variables or forces, which can be internal and external to the…
Q: Why do buyers involved in straight rebuy purchasesrequire less information than those making…
A: A straight rebuy is a purchasing arrangement in which a firm reorders the same items from the same…
Q: Goods that have differentiating attributes which are more difficult to evaluate across brands,…
A: Goods that have differentiating attributes which is more difficult to evaluate across brands,…
Q: Identify the factors that influence the selection of specific market segments for use as target…
A: Market segmentation is the process in which, certain consumer groups are categorized, having similar…
Q: a) How would you use personality theories to understand brand personalities of Apple watch? Compare…
A: Personality of an individual is defined as repeated behavior that the individual shows and the…
Q: How has the Internet facilitated the organizationalbuying process?
A: Buying- It is a term utilized to describe the acquisition of a product or service that is paid for…
Q: 1.You are aware about the challenges of Facebook, so you are preparing to compete with them in the…
A: Given, The price per day for promoting a single brand on Facebook = $4 The profit that the finance…
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- Week 9 Pricing Strategy TutorialQuestion 1)Marketers sometimes offer discounts to their customers as a reward. Describe briefly at least 4 types of discounts.Question 2)You have decided to produce a new product -freeze dried curry dishes via word of mouth and interneta)Discuss the methods you could use in order to set the initial price of the product b)Describe the suitable pricing strategy that you can pursue for the productc) if the unit cost of the packed curry dish is $3 and you want a desired return of 20%, what would be the selling price?d) if the fixed cost for the packed curry dish is $21000, the price is set at $3 and the variable cost is $1.50, what would be the breakeven?Question 3 3. An airline company has adjusted its pricing in accordance with passengers’ willingness to pay due to peak and seasonal trends, as well as competition from other airlines. The airline company is giving discounts up to 20% on all domestic flights for booking from April 19 to April 27, 2022. Additionally, Flights from City A will begin as low as $139 for all-in fares to others destinations. (a) Identify and explain two pricing strategies from the case. (b) Discuss four factors that influence the price adaptation for the case. (c) Suggest two new pricing strategies for the airline company.Question A10 If a business is launching a new product and hopes to achieve a large market share by achieving a low margin on each sale, but in the meantime spread its fixed costs across a large number of units of output, what pricing strategy is it pursuing? A Price skimming B Price discrimination C Price penetration D Price matching
- QUESTION 1. The CEO of Talk Ltd, Ms Andi, has made an observation about the pricing of products and seeks youradvice as the organisations Management Accountant. Ms Andi has noticed that despite three steepprice increases to products over the last 12 months, customers have not been deterred and sales arestronger than ever before. Explain to the CEO Ms Andi why this could be the case.Firms that indulge in price fixing: Question 46 options: a) charge different prices to different customers. b) undercut the price quoted by a seller to a buyer. c) decide how much to charge for a product. d) do not sell to two or more different buyers.Question content area Part 1 Maria manages a bakery, that specializes in ciabatta bread, and has the following information on demand and costs: Ciabatta Bread Sold Per Hour (Q) Price (P) Total Cost (TC) 0 $6.00 $1.50 1 5.50 5.50 2 5.00 8.50 3 4.50 11.00 4 4.00 13.00 5 3.50 14.50 6 3.00 15.50 7 2.50 17.00 8 2.00 19.50 Part 2 a. To maximize profits, Maria should sell enter your response here loaves of ciabatta bread per hour
- Question 1) True or false A- Experienced marketers hope to emulate entrepreneurs with a strong intuition for pricing without using financial tools. True False B- A marketer has assembled costs related to the cost of goods sold, the selling and marketing costs, and the costs of keeping the buildings running effectively. He or she is now ready to set the price of the product. True False C- Temporary market conditions can affect pricing, and this has become a defense of the practice of price discrimination. True FalseQUESTION 7 In sourcing, variable costs include: a All costs associated with an item except for the price paid for the product. b All costs associated with shipping an item c All costs associated with an item. d All costs associated with storing an itemQuestion-3 : Read the below line and answer. Procurement extends from just defining work-sharing (make-buy) and risk-sharing (warranties, etc.) to co-designing the offering and the R&D that it requires. Discuss the evolution of procurement strategy from cost-driven to revenue approach in the light of above information
- Question1: Diversification and Performance Note: Please explain clearly and give exampleQUESTION 2 (20 Marks) The packaging of any product should be cost efficient, light in weight, and strong enough to handle the rigours of international transportation as well as environmental changes and technological innovations. 2.1 Explain the definition and functions of packaging (6 Marks) 2.2. Discuss 7(seven) benefits of effective packaging in logistics for Zamba Ya Afrika Holdings (14 Marks)Question Imagine you have recently joined as a brand manager in a clothing store. Currently, the firm is following price skimming strategy. However, you have idea about good-betterbest (G-B-B) pricing strategy and you want to implement that. How would you convince your supervisor that this G-B-B pricing strategy is better than any other available options? Explain your answer in detail.