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Questions 1.
To overcome the problems of its life insurance service intangibility, Great Eastern uses tangible cues in its advertisement. Explain how.
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- Please do not give solution in image formate thanku QUESTION ONE It was recognised early in the development of life assurance that the health and occupation of proposed for life assurance were relevant, in that unhealthy life and dangerous jobs brought a greater than average risk to the life fund. Required: (a) Describe the structure of life market and types of intermediaries involved. (b) Outline Five (05) types of life products and their distinct features. (c) Briefly explain how the principal of utmost good faith and proximate cause apply to life assurance policies.1.Describe the background of AdRoll? BACKGROUND OF ADROLLAdRoll wasfounded in 2007 as a means to make advanced display advertising techniques available for brands of all sizes. In 2013, the original founders were still at the company along with two additions that included Suresh Khanna, Vice President of Sales, and Greg Fulton, Senior Product Director, along with 150 employees. It was projected that the company would have 450 employees by January 2014. The company’s focus was on retargeting, which kept track of consumer’s online browsing behavior. Once this information was collected, AdRoll would then display ads of interest to customers as they traveled around the Web. Without retargeting, only 2 percent of potential customers return to a site. Using retargeting, AdRoll had the potential to bring back the other 98 percent of those customers who otherwise would have never returned. AdRoll also displayed ads for products the consumer had never seen but could potentially be…Marketing Question 1 Using the integrated marketing mix, how a restaurant can plan to survive and amid a crisis. Question 2 Which promotional budget method applies perfect results for a restaurant? Critically analyze and explain Question 3 What are the advertising objectives a restaurant can set?
- Q1. The evolution of advertising has experienced some major milestones over the years, as it’s had to adapt and change to suit new mediums and audiences constantly. Most significantly, it’s become much more personalized throughout history. The one medium that’s had the biggest impact on the history of advertising and advertising personalization is the internet, and its ability to collect billions of data points on users. In the light of the above paragraph, describe the paradigm shift of advertising from ancient medieval to modern day advertising with relevant examples.MATCH THE FOLLOWING 1. newspapers 2. direct mail 3. advertorial 4. radio 5 DIRECTORIES 6 BILLBOARDS 7 MAILING LISTS 8 COLLATERAL MATERAILS 9. media measuring services 10. advertising timing patterns 11. advertising strategies 12. the Internet three types include g A three types include trade, hotel, and general "B We'll leave the light on for you." C last-minute changes are easier to make D easy to target, test and measure E paid advertising that appears to be an editorial F three types include general, commercial, and house G cut-outs, inflatables h. Arbitron, Nielsen, Traffic Audit BureauA1 The corporate leadership team inquired about the use of a "price match guarantee". This policy would mean A+ Rental Cars will match our competitor's price for a certain vehicle category if their price is lower than ours. Please comment on the viability of the this policy. Is it a good idea? Why or Why not? You woke up this morning to a troubling advertisement on TV: A+ Rental Cars' local competitor is discounting their economy rentals. After doing a little digging, you discover that your competitor has launched an aggressive advertising campaign, reducing the price on their economy line from $32.99 to $24.99. Based on your knowledge of previous pricing practices, you expect a similar price reduction across all vehicle types.
- Personal Selling (Company Background) 1. What is the role of personal selling in a maunfacturing & distribution companyQUESTION ONE (a) What is the difference between sponsorship and direct marketing? (b) Discuss the different types of sponsorship. (c) Explain what a marketing manager should always be mindful of, before passing the sponsorship programs. (d) Discuss the types and functions of advertising agenciesMarketing question,,, In the realm of sales, the closing stage serves as the crescendo, a decisive moment where myriad factors coalesce to determine the fruition or failure of a transaction. Elucidate the intricate significance of this phase within the sales process, encompassing the psychological, strategic, and relational dynamics at play.
- Answer following MCQs 1. Roles and responsibilities are defined in --------------------- (a)Planning (b) assigning (c) controlling (d) none of these 2. Construction of new electricity grid station is an example of ---------------------for project initiation. (a)A market demand (b) consumer demand (c) a legal requirement (d) none of these 3. PC-III is used for ongoing projects’ evaluation and furnished ------------------- (a)Three times in a year (b) four times in a year (c) two times in a year (d) none of these 4. A machinery purchased for a project from local manufacturer who is a big exporter of that machinery will be mentioned in ------------------- (a)Local cost component (b) foreign cost component (c) export cost component (d) none of these 5. A project will be considered fresh scheme of study if it’s cost will ------------------- (a)Exceeds between 10% to 15% (b) exceeds by less than 15% (c) exceeds by 15% (d) none of these 6. Which one is among the non-government’s…What part of a business model includes using a company's profits to sponsor initiatives where the company and employees work to benefit the community? Question 8 options: A) Direct-to-consumer B) Social responsibility C) Investor relations D) Peer-to-peerMention possible sales strategies, of portable soaps, (listing 5-10)