Can you explain and make a summary and add some examples (Like Jollibee) of the given below?   STAGES OF GLOBALIZATION Stage 1 - arm's length service activity of an essentially domestic company/institution which moves into new market. Stage 2 the company/institution takes over these activities on its own. Stage 3 - the domestic-based company institution begins to carry out its own manufacturing marketing and sales in key foreign markets. Stage 4 - the company/institution moves to a full insider position in these markets supported by a complete business system (e.g., Research and Development and engineering) Stage 5 - the company/institution moves towards a genuinely global mode of operation where global localization happens that requires an organizational transition i.e. the company denationalize its operations.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Can you explain and make a summary and add some examples (Like Jollibee) of the given below?

 

STAGES OF GLOBALIZATION

Stage 1 - arm's length service activity of an essentially domestic company/institution which moves into new market.

Stage 2 the company/institution takes over these activities on its own.

Stage 3 - the domestic-based company institution begins to carry out its own manufacturing marketing and sales in key foreign markets.

Stage 4 - the company/institution moves to a full insider position in these markets supported by a complete business system (e.g., Research and Development and engineering)

Stage 5 - the company/institution moves towards a genuinely global mode of operation where global localization happens that requires an organizational transition i.e. the company denationalize its operations.

 

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