Case 1 Royal Airlines Royal Airlines is a local br domestic routes in the country, privileges. Compared to regular ain budget airlines. No food is servede The goal of Royal Airlines is- the volume or higher seat rate can the company has gone into aggress newspapers and website booking h ts own membership club. It is thei customers while informing them of g Royal Airlines has been relatively s ilots are efficient and very capat ervice-oriented; planes are clean a However, Royal Airlines has Janes of Royal Airlines are late i Issatisfaction among its travelling p As the Marketing Manager, h Wategies, to tackle this issue by pre

Practical Management Science
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ISBN:9781337406659
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Publisher:WINSTON, Wayne L.
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Case 1 Royal Airlines
Royal Airlines is a local budget airline company. With 22 small fieets serving
domestic routes in the country, the airline company continues to enjoy open sky
privileges. Compared to regular airlines, Royal Airlines charges lower rates as typical of
budget airlines. No food is served on board unless one desires to order and pay for it.
The goal of Royal Airlines is to attract as many travellerş as possible, thinking that
the volume or higher seat rate can compensate for the low prices being charged. So far,
5
newspapers and website booking has been highly encouraged. In fact, Royal Airlines has
nat
/ 5
he
the company has gone into aggressive marketing. Promotions are printed in leading daily
ts own membership club. It is their effective way of continuously touching base with its
customers while informing them of great travel discounts. Patronized by many customers,
Royal Airlines has been relatively successful. The seats are almost always filled up; their
ilots are efficient and very capable; their. stewards and stewardess are friendly and
3) 228-87
Zone IV, r
pur
Colle
ervice-oriented; planes are clean and in good working conditions.
anes of Royal Airlines are late in taking off and in landing. This has created great
issatisfaction among its travelling public.
However, Royal Airlines has significant customer problem. In many instances, the
As the Marketing Manager, how do you intend to solve this problem? Recommend
Wategies, to tackle this issue by preparing an.action plan.
ENT
STRATEGIC
Transcribed Image Text:Case 1 Royal Airlines Royal Airlines is a local budget airline company. With 22 small fieets serving domestic routes in the country, the airline company continues to enjoy open sky privileges. Compared to regular airlines, Royal Airlines charges lower rates as typical of budget airlines. No food is served on board unless one desires to order and pay for it. The goal of Royal Airlines is to attract as many travellerş as possible, thinking that the volume or higher seat rate can compensate for the low prices being charged. So far, 5 newspapers and website booking has been highly encouraged. In fact, Royal Airlines has nat / 5 he the company has gone into aggressive marketing. Promotions are printed in leading daily ts own membership club. It is their effective way of continuously touching base with its customers while informing them of great travel discounts. Patronized by many customers, Royal Airlines has been relatively successful. The seats are almost always filled up; their ilots are efficient and very capable; their. stewards and stewardess are friendly and 3) 228-87 Zone IV, r pur Colle ervice-oriented; planes are clean and in good working conditions. anes of Royal Airlines are late in taking off and in landing. This has created great issatisfaction among its travelling public. However, Royal Airlines has significant customer problem. In many instances, the As the Marketing Manager, how do you intend to solve this problem? Recommend Wategies, to tackle this issue by preparing an.action plan. ENT STRATEGIC
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