CASE STUDY: An international soft drink company has a signature soft drink that it sells all over the world. In Malaysia, the version of the soft drink follows the rules of Malaysian food and health regulations. But it is less healthy than the soft drinks sold in the European market. In Europe, the law is stricter. The soft drink company is obeying the law in Malaysia, but it is selling an inferior, less healthy product in a developing country. Questions: 1. What are the issues of ethics posed in this case study? 2. Who are the stakeholders in this case? 3. What are the options available for the soft drink company and the government of Malaysia? 4. According to you, what should the company do and why?
CASE STUDY:
An international soft drink company has a signature soft drink that it sells all over the world. In Malaysia, the version of the soft drink follows the rules of Malaysian food and health regulations. But it is less healthy than the soft drinks sold in the European market. In Europe, the law is stricter.
The soft drink company is obeying the law in Malaysia, but it is selling an inferior, less healthy product in a developing country.
Questions:
1. What are the issues of ethics posed in this case study?
2. Who are the stakeholders in this case?
3. What are the options available for the soft drink company and the government of
Malaysia?
4. According to you, what should the company do and why?
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