WhatsApp is the most popular social networking platform in Ghana (GWI, 2021, p15 &  Kemp, 2021b, p 42). With specific examples discuss the management, organizational and  technology drawbacks for Ghanaian businesses.

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter8: Business Markets And Buying Behavior
Section8.2: Salesforce.com Uses Dreamforce To Reach Business Customers
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WhatsApp is the most popular social networking platform in Ghana (GWI, 2021, p15 & 
Kemp, 2021b, p 42). With specific examples discuss the management, organizational and 
technology drawbacks for Ghanaian businesses.

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