cenario for question Thabo Auto Parts is a very small scrapyard in Bloemfontein that started operating in February 2021 and they sell parts for BMW cars. Currently, they serve the customers in Bloemfontein. Even though Thabo Auto Parts has a limited marketing budget and few resources (e.g., employees), they are considering engaging in digital marketing. They already have a Facebook account that is used once a week to only post items on promotion to their 50 followers. Thabo Auto Parts manager states that they have seen too little benefits from marketing on Facebook, and they are, therefore, reluctant to invest further into digital marketing. The manager of Thabo Auto Parts has approached you for advice
Critical Path Method
The critical path is the longest succession of tasks that has to be successfully completed to conclude a project entirely. The tasks involved in the sequence are called critical activities, as any task getting delayed will result in the whole project getting delayed. To determine the time duration of a project, the critical path has to be identified. The critical path method or CPM is used by project managers to evaluate the least amount of time required to finish each task with the least amount of delay.
Cost Analysis
The entire idea of cost of production or definition of production cost is applied corresponding or we can say that it is related to investment or money cost. Money cost or investment refers to any money expenditure which the firm or supplier or producer undertakes in purchasing or hiring factor of production or factor services.
Inventory Management
Inventory management is the process or system of handling all the goods that an organization owns. In simpler terms, inventory management deals with how a company orders, stores, and uses its goods.
Project Management
Project Management is all about management and optimum utilization of the resources in the best possible manner to develop the software as per the requirement of the client. Here the Project refers to the development of software to meet the end objective of the client by providing the required product or service within a specified Period of time and ensuring high quality. This can be done by managing all the available resources. In short, it can be defined as an application of knowledge, skills, tools, and techniques to meet the objective of the Project. It is the duty of a Project Manager to achieve the objective of the Project as per the specifications given by the client.
Scenario for question
Thabo Auto Parts is a very small scrapyard in Bloemfontein that started operating in February 2021 and they sell parts for BMW cars. Currently, they serve the customers in Bloemfontein. Even though Thabo Auto Parts has a limited marketing budget and few resources (e.g., employees), they are considering engaging in digital marketing. They already have a Facebook account that is used once a week to only post items on promotion to their 50 followers. Thabo Auto Parts manager states that they have seen too little benefits from marketing on Facebook, and they are, therefore, reluctant to invest further into digital marketing. The manager of Thabo Auto Parts has approached you for advice
Explain to the Thabo Auto Parts manager what impact will digital marketing have on their business and suggest the three most appropriate digital marketing strategies (other than Facebook) for Thabo Auto Parts? You also need to explain why the three digital marketing strategies you suggest will likely work for their business
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