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- 1. Which of the following would a company probably have the least amount of influence over? a. A company would likely have equal influence over all of the above. b. A supplier raising prices c. The local government introducing new taxes d. A competitor lowering prices 2. Corporate-level strategy results in a mission statement that guides marketing strategy in which way? a. By tying higher level company goals to product-level marketing strategy b. By responding to customers’ needs and wants c. By clearly identifying a target market d. By avoiding marketing myopia and having a future vision 3. You are working in the marketing area of a large firm, and the CEO has just expressed her anger at the marketing research done by your area. She said, “This doesn’t help me at all. How much money and time have we wasted? And, how did this happen? Aren’t you supposed to be marketing professionals?” You and your team are trying to understand just what went wrong before going back to the CEO.…Why should we buy Alexa Echo Devise?3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management
- Please answer all questions by explaining both right and wrong answers 1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called A. Dog B. Question Mark C. Cash cow D. Star 2. The most formal definition of marketing is A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. 3. An advertisement that is paid by several organizations is called A. Combined advertising B Cooperative advertising C. Integrated advertising D. Marked down advertising 4. The buying process starts when the buyer recognizes a A. Product B. An advertisement for the product C. A salesperson from a previous visit D. A problem or needTable of Contents Using the attached Marketing Strategy Template, for your preliminary Marketing/Business Plan (60–80% completed) for your product or service Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios Executive Summary Business Overview o Company Name, Leadership Team, Mission Statement o SWOT Analysis Business Initiatives o Overarching initiatives: problem you are solving, marketing initiatives, goals, metrics production and distribution resources Target Market(s) o Industry Name, Market Segments, Buyer Profile(s), Competitive Landscape Analysis Market Strategy Product, Price, Promotion, Place, People, Process, Physical Location Marketing Channels How and where will you market your product, i.e. website, social media, radio, etc. Financial Forecast and Budgets Variable Costs, Fixed Costs, 3 YR Sales Forecast, 3 YR Financial Performance Action Plan The next three steps you will…1. Which factors will affect whether the Internet has primarily a complementary effect or a replacement effect on a company? 2. Describe different stages in the sophistication of development of a website, giving examples of the services provided at each stage? 3. ‘Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace is so rapid.’ Discuss. 4. Explain what is meant by the online value proposition, and give two examples of the value proposition for websites with which you are familiar. Discuss.
- 1. Perform a SWOT analysis of AdRoll. 2. What areas do you see as opportunities for growth, and what strategies do you recommend to AdRoll? Why? SWOT ANALYSIS Strengths AdRoll’s strengthsincluded a 97 percent customer retention rate along with cutting edge display prod-ucts. The company also had products for all sizes of businesses. AdRoll was one of eight companies to advertise through the Facebook platform. The com-pany had a high return on investment for customers and a skilled and experienced management team. Finally, the firm had a simple navigation platform. Weaknesses The weaknesses that confronted AdRoll included seven other competing companies thatwere also a part of the Facebook platform. Some feedback from consumers had been negative. The company would have a hard time sustaining its growth rate of 11,082 percent like it had in the past three years. AdRoll was a young company that did not have extensive experience in the growth process. The company also had a lack of…Topic : Principle of Marketing Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.2. Assume you are a marketing manager for an automobile company. Youhave been charged with repositioning an SUV model that was onceidentified as a “fuel guzzler”. The model has been redesigned with asuperefficient, nonpolluting hybrid engine. Which of the different types ofmarkets/publics would have the greatest impact on yo0ur establishing thenew “fuel efficient” positioning? Why did you say so? Make a simple plan.
- Answer 7 8 9 10 1- What's the target audience of DELL's products? 2- How does DELL operate? 3- Dell Organizational Chart* 4- DELL'S COMPETITIVE ENVIRONMENT 5- DELL'S PORTER'S FIVE FORCE ANALYSIS* 6- How does DELL implement IS into their business? 7- CUSTOMER RELATIONSHIP MANAGER 8- E-COMMERCE 9- Suggestions for DELL-Conclusion 10- REFERENCES1. Successful marketing strategies must be geared to the needs of consumers and to _____. a. their abilities to buy b. the strategies of competitors c. the available supply of goods d. none of the above 2. Your employer is a runner-up company that aggressively attacks competitors to get more market share. For what type of firm do you work? a. market challenger b. wanna-be c. leader d. market follower 3. Favorite Memories specializes in serving market segments that major competitors overlook and ignore. What strategy does this firm use? a. market follower b. market challenger c. market seeker d. market nicher 4. Superior Sporting Goods stores seek stable market shares and profits by following competitorsâ product offers, prices, and marketing programs. What do we call Superior? a. market follower b. market challenger c. market nicher d. market developer 5. Once your company has decided on its overall competitive marketing strategy, it is ready to begin planning the…Questions are based on Case Study: Making Analytics Actionable at AllDrinksSoft:MyResults and MyAmplify1. What is your definition of Business Analytics? How does this compare to ADS’s definitionof BA mid-2015?2. What are the strengths and weaknesses of ADS’s approach to BA?3. How does BA impact Business Performance?4. What factors critical to the success of impacting business performance are evident in ADS?Which are missing?5. If you were Veronica Du Plessis, how would you prioritize the improvement ideas proposedfor the various applications in order to develop the Business Intelligence and Sales Enablementgroup’s project agenda for 2016? Identify and justify your relative ranking of the top threeproject priorities.6. Should Veronica prioritization be final? If yes, justify. If not, what process for amendingthem and adapting the implementation plan would you propose?