Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women. The brand is recognised for its curated collections of relevant fashion designs available at affordable and accessible price points. It now proposes to enter Saudi Arabia. Identify (1) A channel strategy for your new market entry. (2) Identify the best distribution strategy for your market entry between using an established distribution channel or developing your own distribution channel?

Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women. The brand is recognised for its curated collections of relevant fashion designs available at affordable and accessible price points. It now proposes to enter Saudi Arabia. Identify (1) A channel strategy for your new market entry. (2) Identify the best distribution strategy for your market entry between using an established distribution channel or developing your own distribution channel?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 2DYMP

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