Charlie has developed a product that can be targeted to only professional hockey players. Which of the following is an example of the strategy Charlie is using? OA B) multisegment marketing niche marketing C) undifferentiated marketing) OD) differentiated marketing
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- 1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.1. Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of a. perceptions and costs. b. needs and wants. c. benefits and perceptions. d. benefits and costs. 2. Understanding your target market so well that you build a relationship with them over time defines what? a. a social orientation b. a sales orientation c. customer relationship marketing d. retention of sometimes undesirable customers 3. Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals 4. Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a.…Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a bran
- 1. What trends in product variations/choices have you seen recently in marketing? provide one example. 2. How do you think companies want their customers to perceive their brand’s value or product design, and which method of promotion is well received by the general public? 3. Do they cater to a wide range of population in their target market? ExplainCreative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnevv consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anevv version of the selected productWhich platform did Mr. Ray’s marketing team advise him to use for the launch of a new product? Mr. Ray is looking for a platform to launch his product. His marketing team advises him to launch the product via newspaperssocial mediabillboardsas it is free advertising and improvesproduct qualityconsumer welfarebrand recognition.
- (1) Why is price sometimes referred to as capturedvalue? (2) Why do companies that embracerelationship marketing focus on “customercommunication” rather than “promotion”?Almex and Company introduced a new coffeeflavored liqueur in direct competition with HiramWalker’s tremendously successful Kahlua brand.Almex named its new entry Kamora and packagedit in a bottle similar to that of Kahlua, using a preColumbian label design. The ad copy for Kamorareads, “If you like coffee—you’ll love Kamora.”Explain Almex’s marketing strategy in terms oflearning theory.Soraya wants to make separate offers to her clients based on their preferences. Which marketing orientation should she apply? a. The customer concept b. Minimum distribution orientation c. Maximum cost orientation d. Product orientation
- 1.) Red Bull’s promotional events promote the brand image of an adrenaline-fueled lifestyle. Which type of objective does this branding goal represent? a Corporate objective b Business unit objective c Tactical mission d Marketing objective e Corporate mission 2.) If Red Bull decided to introduce its current product in a geographic region where it currently doesn’t do business, it would be pursuing a ________. a segmentation strategy b market penetration strategy c market development strategy d product development strategy e diversification strategy 4.) Why might Red Bull create its own sporting events, music festivals, and other promotional opportunities, rather than “slapping their name” on existing events, as the reporter in the video put it? a Creating its own events gives Red Bull exclusive venues in which to promote its brand. b Creating its own events portrays the guerilla image it is trying to achieve. c Creating its own events frees it from regulatory restrictions on…T F The first step in implementing the marketingconcept is to provide a product that satisfiescustomersPak Leathers Craft Ltd is a brand Identify the brands exiting marketing strategy and its alignment with company’s mission and vision. Provide analysis of the collected information, Current marketing strategies (advertising, product design, price, packaging, place, logo, etc.) Recommended strategies based on your consumer behavior course and analysis of the gap found in existing strategies. Explain your developed ad based on your knowledge of consumer behavior and link with your recommendations.