Choose one major corporation and investigate how closely its philanthropic efforts are strategically aligned with its core competencies. Visit the company’s website, read its annual reports, and use other sources to justify your conclusions. Develop a chart or table to depict how the company’s core competencies are linked to various philanthropic projects and stakeholder groups. Finally, provide an analysis of how these efforts have affected the company’s performance
Choose one major corporation and investigate how closely its philanthropic efforts are strategically aligned with its core competencies. Visit the company’s website, read its annual reports, and use other sources to justify your conclusions. Develop a chart or table to depict how the company’s core competencies are linked to various philanthropic projects and stakeholder groups. Finally, provide an analysis of how these efforts have affected the company’s performance
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Choose one major corporation and investigate how closely its philanthropic efforts are strategically aligned with its core competencies. Visit the company’s website, read its annual reports, and use other sources to justify your conclusions. Develop a chart or table to depict how the company’s core competencies are linked to various philanthropic projects and stakeholder groups. Finally, provide an analysis of how these efforts have affected the company’s performance.
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