ClairLinx Wireless, a start-up cell phone company, is trying to decide if it should market specific phone service plans to specific groups of customers. ClairLinx divides its market of potential customers into three major groups: single, working; married, working; and retired. ClairLinx surveyed 500 potential customers (chosen at random) and asked each, "Of the following, which do you consider to be the most important feature in a cell phone service plan: free nights and weekends, free long distance and roaming, or free calls to customers with the same company?" So, there are two variables being considered: type of potential customer ("single, working"; "married, working"; or "retired") and choice of service plan feature ("free calls to other customers", "free nights and weekends", or "free long-distance and roaming"). Each of the 500 potential customers in the survey was categorized according to the service plan feature she considers most important and the customer group in which she appears. The data are summarized in the contingency table below. In the cells of this table are three numbers: the first number is the observed cell frequency (fO); the second number is the expected cell frequency (fE) under the assumption that the two variables type of potential customer and choice of service plan feature are not related; and the third number is the following value.
ClairLinx Wireless, a start-up cell phone company, is trying to decide if it should market specific phone service plans to specific groups of customers. ClairLinx divides its market of potential customers into three major groups: single, working; married, working; and retired. ClairLinx surveyed 500 potential customers (chosen at random) and asked each, "Of the following, which do you consider to be the most important feature in a cell phone service plan: free nights and weekends, free long distance and roaming, or free calls to customers with the same company?"
So, there are two variables being considered: type of potential customer ("single, working"; "married, working"; or "retired") and choice of service plan feature ("free calls to other customers", "free nights and weekends", or "free long-distance and roaming").
Each of the 500 potential customers in the survey was categorized according to the service plan feature she considers most important and the customer group in which she appears. The data are summarized in the contingency table below. In the cells of this table are three numbers: the first number is the observed cell frequency (fO); the second number is the expected cell frequency (fE) under the assumption that the two variables type of potential customer and choice of service plan feature are not related; and the third number is the following value.
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