Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with licensees or relies on joint ventures. When selecting a licensee in each country, what factors should Coca-Cola consider?
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Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in
others, it has signed contracts with licensees or
relies on joint ventures. When selecting a licensee in each country, what factors should
Coca-Cola consider?
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