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Discuss critically the different stages of consumer decision making. Give examples to support your answer.
Step by step
Solved in 5 steps
- What is Consumer Decision Making? Explain with an example?All consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?What is the significance of consumer behavior analysis in marketing decision-making?
- -What are the differences between the consumer decision-making process and organizational Decision-making process-Can you Present a diagram of the consumer decision process and describe the role of marketing in each stage of this process which can be adapted in healthcare services?The first stage in the consumer decision-making process is _______. (fill in the blank)
- Describe the preocess of Consumer Decision Making?Describe what a decision making unit is and how it varies depending on the purchase situation.Consider the scenario of a consumer purchasing a new vehicle. They have access to reasonable vehicle financing, so there are many options available to them. They’re buying the vehicle as a family car for their family of five. Discuss how 3 individual factors might be relevant to their purchasing decision. Discuss how 3 group factors might be relevant to their purchasing decision.
- The first stage in the consumer decision-making processis need recognition.What is it?What strategies can companies use to overcome consumer hesitation and address purchase barriers during the decision-making process?Consumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?