What determines if a consumer uses an extended decision making (cognitive) process? What would be an example of this type of consumer decision situation? What kind of consumer decisions are most frequently used?
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What determines if a consumer uses an extended decision making (cognitive) process? What would be an example of this type of consumer decision situation? What kind of consumer decisions are most frequently used? Discuss marketing implications for habitual decisions vs, Cognitive decisions?
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- Briefly explain how the (Kanye West "Ye" STEM PLAYER) STEM Player’s Direct to Consumer sales model (only being available through their Web site) might positively or negatively affect their target market during the Purchase Decision stage of the buyer’s decision-making process. Answer with at least two (2) well explained points.describe an original decision-making scenario that conveys how the Availability heuristic and associated bias(es) played a part in the outcome. Explain how the biases could have been overcome to improve the decision.Consumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?
- Name the types of consumer decision-makingprocesses. List some products you have bought usingeach type. Have you ever bought a product on impulse?If so, describe the circumstances.CONSUMER DECISION MAKING PROCESS 1. Need Recognition 2. Search for Information 3. Evaluation of Alternatives4. Purchase Decision5. Post-Purchase Evaluation a. Describe the process that you followed when making the purchase. b. Relate your own decision-making process to the five-phase decision-making process as outlined in the textbook: i. Need recognition; ii. Search for information; iii. Evaluation; iv. Purchase decision; and v. Post-purchase evaluation.How do consumers gather information and develop knowledge on immunity? How do they use their knowledge in purchase decision making? with an real life exapmle
- Consumer behavior models provide important insights about consumer decision making process. But as you all know that the consumer behavior is very dynamic and keeps on evolving, the explanation provided by these models is limited in nature and cannot explain all the factors influencing the behavior. The panic caused by Covid-19 pandemic cannot be accounted for by any model and this will result in behavioral shift of consumers." a. Do you agree with this statement? Discuss with help of any consumer decision model of your choice. b. What elements would you like to introduce in the model of your choice to account for covid-19 driven panic and the highly probable behavioral shift?1/- what are the Decision Models? How do the decision models aid, hinder this process and why? 2/- What other decision models are being considered and why?