Online marketing research seems to be the wave of the future. What drawbacks do you see associated with conducting surveys online? Areprivacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail? Do you thinkrespondents will be more or less honest and accurate when completing online surveys?Requirements:1. Begin contributing to the discussions no later than midnight of the first Saturday after lesson opens.2. Your initial post should be at least 200 words.

A organised investigation that the target audience and which needs to complete over the internet,…

Answered: Online marketing research seems to be…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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