Concerning the VALS Framework specifically, how have they used the motivation profiles for the benefit of marketers. Explain this relationship. You may use another example (outside of the companies mentioned above) to describe the relationship.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter14: Work Motivation For Performance
Section14.3: Process Theories Of Motivation
Problem 1CC: Understand the process theories of motivation: operant conditioning, equity, goal, and expectancy...
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Concerning the VALS Framework specifically, how have they used the motivation profiles for the benefit of marketers. Explain this relationship. You may use another example (outside of the companies mentioned above) to describe the relationship.

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