FEACHEESAdaptive Community for the Continuity of Education and Student ServicesNational Teachers CollegeExercise No. 2: Write down the appropriate pricing strategy for each of the givenscenarios below.1. A company providing broadband Internet access wants to target many differenttypes of users (e.g. business, home, off-peak)2. A luxury limo service wants to offer clients an exclusive service where all theirneeds are catered for in a professional manner3. A new sparkling lemon drink is being launched into the already highly competitivefizzy drinks market4. A business producing an anti-ageing wrinkle cream wants to position its productsO customers believe it to be of better quality that its nearest rivals5. A well-established manufacturer of washing powder wants to increase its salesand gain more customers

Pricing is a strongest tool a marketer has. It helps in many ways for example in in Positioning,…

Answered: 1. A company providing broadband…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following: Do a marketing strategy, this section will include: Describe the company’s target market and its characteristics. - demographic characteristics of target customers. - number of potential customers - customer needs, wants and habits. Advertising and promotion: - media used. - media costs. - frequency of usage. - plans for generating publicity. Pricing: - cost structure, fixed , variable. Comparison against competitors prices Distribution strategy: - channels of distribution used.
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2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. Theyare filled with second-hand clothes, slight factory defects, and out-of-season fashion. Somebuyers are fond of buying ukay-ukay products because of its affordability and availability ofbranded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers pricethese Ukay-ukay products?__________________________________________________________________________
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Part 1 Is a case analysis of Procter and Gamble's international corporation based on the following topics: 1. Developing marketing strategies and plans 2. Analyzing consumer markets 3. Analyzing business markets 4. Tapping into global markets 5. Developing pricing strategies and programs Part 2 Is essay questions based on the following topics: 1. Identifying market segments and targets 2. Designing and managing services.
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