Q: Is it ethical for companies to avoid/target certain segments? For example, many brands do not target...
A: Segmentation is a very important and essential concept in marketing. Generally the target market can...
Q: Describe the regulatory forces that influence the marketing environment.
A: Marketing Environment: The marketing environment applies to all internal and external factors, that ...
Q: Using 4Ps in the marketing mix, how are you going to promote alcohol as your product?
A: Our company's name is X ALcohol. It is based in Sweden. The company meticulously handles all marketi...
Q: When Ralph Lauren makes shirts to a customer's exact preferences. What utility Is provided?
A: Every industry will add different utility to consumers. They have the customers to solve their probl...
Q: Discuss the impact of the growing number of dual-income households on (a) nonstore retailing and (b)...
A: Dual income households refers to the one in which one person works full time and the other works at ...
Q: Describe a self-regulation guideline you believe would improve the value of (a) an existing fonn of ...
A: The following self-regulation guidelines, in my opinion, will increase the value of an existing form...
Q: What specificattions leads Mall of America taken to acknowledge each challenge?
A: In the overall marketing strategy, price and place play an important role in the success of a busine...
Q: if companies do not engage in direct foreign marketing, they may still sell abroad through intermedi...
A: Companies have different ways of entering into international market. The details are discussed as fo...
Q: Discuss the importance of pricing the product reasonably.
A: Pricing the product reasonably is a very important task after the product is manufactured. It is a v...
Q: Some national advertisers have found that they can have more impact with their advertising by runnin...
A: Advertising as a marketing strategy. Advertising is done by company to communicate marketing content...
Q: you are a manager of an advertising company. The company is running short of funds, so you decide to...
A: Companies earn revenue by generating demand for their products in the market. This is explained belo...
Q: What are the advantages and disadvantages of open-ended versus closed-ended response scales? What ot...
A: As crucial to gain fair point phrasing in a questionnaire has well enough and reliable discussion an...
Q: The choice of a supply chain involves what three steps?
A: The choice of supply chain involves the following three steps-
Q: Using online journals or printed journals inthe library, locate a research project involvinga panel ...
A: Before publishing reports on any studies on current, past, or future topics, an individual or a grou...
Q: What type of business regulations do the UK/Britain practice?
A: In the current scenario , doing business in UK is under a transition period with with regard to the ...
Q: what is New product directions-setting process
A: For every firm or company, to build a new product or service can be a process which is full of uncer...
Q: What are the features of a minialist handbag and how do these benefit consumers?
A: Generally handbags are used for style by women. There are various handbags for different functions l...
Q: You work as the marketing director for a tiny telecoms firm. You're thinking of employing multimedia...
A: In the given scenario, we are made a marketing director for Tiny Telecoms Firm, and we are to employ...
Q: various communication features of the Twitter and instagram.
A: Twitter is free social media platform in which users can post short and crisp message known as tweet...
Q: Describe several unique characteristics about Google and its business practices.
A: Every company follow various practices which are aligned with its values and culture. These values a...
Q: What is entailed in service area competitor analysis? Why should health care organizations engage in...
A: The technique of understanding the market and assessing competitors is known as service area competi...
Q: Under what conditions would a digital camera manufacturer adopt a skimming price approach for a new ...
A: Pricing in the business is strategic task that is performed by the executives. The factors such as c...
Q: What systems did Amazon develop to improve the flow of products from suppliers to Amazon fulfillment...
A: Suppliers to Distribution Centers: Amazon has aided in the development and implementation of technol...
Q: white night merger? Why is it preferred by a target corporation
A: The concept of white knight merger is discussed as follows-
Q: Describe "part-worth utility" and explain how it assists in Conjoint Analysis to create a variety of...
A: Since you are posted multiple questions which are different we will solve the first question for you...
Q: Does entrepreneurship always involve opportunity? Explain
A: An entrepreneur is someone who starts a company and bears the most of the risks while reaping the ma...
Q: What leads contributed to the idea for the Mall of America ? How did it get slaried?
A: There are certain factors that contribute to the success and growth of all businesses. When the prod...
Q: Why must marketing objectives and pricing objectivesbe considered when making pricing decisions?
A: Through a marketing strategy, the company aims to make policies that help it to reach and retain its...
Q: Three of your friends is contemplating opening a businesses near your college campus. They seeks ...
A: In the given scenario, we are blessed to assess and suggest appropriate strategies for three of our ...
Q: Identify the adjustments made to the approximate price level on the basis of discounts, allowances, ...
A: On the basis of, adjustments to the approximate price level can be made. Discounts - Adjustments can...
Q: In DFQ Company, make a training program for a new marketing staff member. Make sure it has a job tit...
A: Marketing training program refers to a program in which marketing employee is toward the techniques ...
Q: describe and give examples about emotion management
A: Emotion management is the ability to recognize and regulate both happy and negative emotions healthi...
Q: You are required to develop a brief marketing plan for a new product that you will launch in your co...
A: Ans. Introduction A marketing plan is a plan which is designed by an organization to achieve its ...
Q: Sophisticated forecasting models are not always better than simple o There is no single forecasting ...
A: Forecasting is one of the ways in which the companies try to analyse their future demand. The detail...
Q: What are some unique challenges a sales representative encounters when trying to establish a custome...
A: Sales representative faces different types of challenges when they try to establish a customer conne...
Q: In retail pricing, retailers often have a maintained markup. Explain how this maintained markup diff...
A: The retailers are individual or group seller who have characteristics of low selling price and less ...
Q: Discuss the pro and cons of Zoning in land use planning. Feel free to bring any relevant example(...
A: Zoning is a strategy for metropolitan preparation where a district or other level of government part...
Q: TRUE OR FALSE 8. It is really important to observe the specifications prescribed by the NEDA in the...
A: Ans. NEDA stands for North-East Democratic Alliance, which was formed by Bhartiya Janata Party to pr...
Q: ESSAY: “To sell something is not the only objective of Advertisement”. EXPLAIN.
A: Marketing is the form of collective approach that gives higher effectiveness to marketing strategies...
Q: a) Choose ONE of the three general strategies for selecting target markets: undifferentiated, concen...
A: Out of the three, undifferentiated, concentrated, or multisegment marketing, let's understand concen...
Q: Describe the product (kellogg's Frosted Flakes) in a brief statement and in what general class of go...
A: Kellogg's Frosted flakes which is also known as frosties is basically breakfast cereal produced by t...
Q: Boots-R-Us Inc. is a large manufacturer located in a small town in Texas. Given the large differenti...
A: The boots- R -inc is a large manufacturer in texas and the firm is relocation to Mexico that will in...
Q: A manufacturer of motor oil has a trade discount policy whereby the manufacturer's suggested retail ...
A: If the product is being sold for $40 at retail with the terms of 40/ 20/ 10. This means that the job...
Q: What band aid solution can Jim Sierra do to resolve the promotion issues?
A: The band aid solution means a temporary and short term solution to the existing problem which has oc...
Q: You have recently been promoted to be director of advertising for the Timkin Tool Company. In your f...
A: Advertising is a marketing tactic. It is communication of marketing campaign to mass level of consum...
Q: can you please provide a job title for marketing staff? Example: Junior Marketing Assistant
A: Marketing department in an organization focuses on the marketing activities including identifying th...
Q: Define advertising campaign
A: Marketing process works for the business as revenue generation and sales boosting activity. It deals...
Q: All of the following are among the major forces considered to be in a company's microenvironment EXC...
A: All of the following are among the major forces considered to be in a company's microenvironment exc...
Q: Can you create a marketing Plan on a coconut water?
A: Marketing Plan: A marketing plan is an operational paper or document that outlines an advertising st...
Q: What types of expectations may channel members haveabout producers’ prices? How might these expectat...
A: Producers join work and capital—called factor contributions—to make—that is, to yield—something diff...
Discuss four (4) general rules marketers need to consider when developing a successful marketing communication campaign.
Step by step
Solved in 2 steps
- Describe various steps followed by the marketing managers while developing an effective marketing communication ?Discuss the three type of appeals a marketer can use in the message content of marketing communicationPrepare an Integrated Marketing Communication (IMC) Plan using three (3) promotional tools aimed at One (1) of the named market segments stated in the Case Study Infinix
- eXplain w hat are some prevalent pitfalls that organizations should steer clear of during the design and implementation phases of sales promotion campaigns?"Why was it important to partner with a public relations firm to develop the marketing Campaign.What are some of the ethical considerations that need to be taken into account when developing marketing communications strategies
- Briefly explain marketing communication mix, its objectives and process?Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?