Consider the bottom line of all marketing activities. In which of the marketing activity (you can consider more than one activity) integrated marketing communication is most relevant for (a) Yellow (b) Biman Bangladesh Airlines. Explain why and how? Use examples where relevant.

Consider the bottom line of all marketing activities. In which of the marketing activity (you can consider more than one activity) integrated marketing communication is most relevant for (a) Yellow (b) Biman Bangladesh Airlines. Explain why and how? Use examples where relevant.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 2C

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Consider the bottom line of all marketing activities. In which of the marketing activity (you can
consider more than one activity) integrated marketing communication is most relevant for (a)
Yellow (b) Biman Bangladesh Airlines. Explain why and how? Use examples where relevant.

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