Provide an example of how an American professional sports organization uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target market, what is their message, and what media should they use

Provide an example of how an American professional sports organization uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target market, what is their message, and what media should they use

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 2DYMP

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Provide an example of how an American professional sports organization uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target market, what is their message, and what media should they use?

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