digital marketing techniques can be used to increase awareness of this brand and encourage interaction with the brand

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Pop-Tarts is a brand of toaster pastries produced and distributed by Kellogg's since 1964. Which

digital marketing techniques can be used to increase awareness of this brand and encourage

interaction with the brand? 

use practical and real examples to explain.

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