Consider the various survey question formats" open-ended, forced-choice, Likert scale, and the semantic differential. For each of the following research topics, write a question in each format, keeping in mind some of the pitfalls in question writing. Which of the questions you wrote would have the best construct validity, and why? B. A customer service survey asking people about their satisfaction with their most recent shopping experience.
Consider the various survey question formats" open-ended, forced-choice, Likert scale, and the semantic differential. For each of the following research topics, write a question in each format, keeping in mind some of the pitfalls in question writing. Which of the questions you wrote would have the best construct validity, and why? B. A customer service survey asking people about their satisfaction with their most recent shopping experience.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider the various survey question formats" open-ended, forced-choice, Likert scale, and the semantic differential. For each of the following research topics, write a question in each format, keeping in mind some of the pitfalls in question writing. Which of the questions you wrote would have the best construct validity, and why?
B. A customer service survey asking people about their satisfaction with their most recent shopping experience.
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There are different types of question formats such as the open ended, forced-choice, Likert scale, and the semantic differential. The details are discussed as follows-
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