Consider then, the nature and characteristics of forecasting. What do you think the difficulties or obstacles to accurate forecasting might be?  Submit and explain as many of these difficulties as you can think of.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section13.7: Exponential Smoothing Models
Problem 29P: The file P13_29.xlsx contains monthly time series data for total U.S. retail sales of building...
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A forecast is, basically, a prediction, or guess.  Business people would like the prediction to be as accurate as possible, however it is still a guess about something that will happen in the future.  Consider then, the nature and characteristics of forecasting. What do you think the difficulties or obstacles to accurate forecasting might be?  Submit and explain as many of these difficulties as you can think of.  
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