Content Audit: Propose the type of content audit you recommend be undertaken as part of the effort to improve the website, NIKE.com. Explain why this is necessary and how it will benefit the organization

Content Audit: Propose the type of content audit you recommend be undertaken as part of the effort to improve the website, NIKE.com. Explain why this is necessary and how it will benefit the organization

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Related questions

Q: Subject: Procurement & sourcing Q): What are the steps of procurement, give examples?

A: Procurement is similar to purchasing goods and services but the difference is in procurement the…

Q: 1. Explain 4 different configuration of supply chain with the type of product each configuration…

A: Note: As per guidelines, only 1 question can be answered at a time. The first one has been answered.…

Q: Question content area Part 1 A contractor is preparing a bid to install swimming pools at a new…

A: Given data is Time to build first pool = 32 hours Learning curve = 80%

Q: At the BlueFin Bank corporate headquarters, management was discussing the potential of outsourcing…

A: Given, Let X be variable cost Let Y be fixed cost of Blue fin TC = Fixed cost + Variable cost For…

Q: This is not Clear, can you please do it WITHOUT excel, Just normal optimization model simplex…

A: Decision variables: S = Investment to be made in stocks (in million SEK) B = Investment to be made…

Q: Top Fashion Ltd uses 7280 meters of fabric each year in its manufacturing processes. Weekly demand…

A: Reorder point is the point at which a company needs to re-stock its inventory. This is determined by…

Q: In the basic EOQ model, if the cost of placing an order doubles, and all other values remain…

A: Let us assume that the initial order cost as "x" Now if we double the order cost it will be "2x" The…

Q: K Consider a firm with a daily demand of 100 units, a production rate per day of 500 units, a setup…

A: Given- Daily Demand (d) = 100 unitsOperating days = 300 daysSetup cost (S) = $200Holding cost (H)…

Q: Wreckem Industries Inc., is a company that markets calculators to universities. Mr. Red, it's CEO,…

A: Given, Annual demand D = 100000 Order cost S = $10 Carrying cost H = $2 Number of days = 250 days…

Q: In Exercises 9-20, use the simplex method to solve the given linear programming problem. (In each…

A: Given LP- Max Z = x1 - x2 + 2x3Subject to-2x1 + 2x2≤8x3≤5x1,x2,x3≥0

Q: d) The probability that it will take more than 17 days to complete this projectbe is __ (keep two…

A: A network diagram related to the project shows the sequence of the task that is performed to…

Q: K Consider a firm with an annual demand of 6000 units, a setup cost of $20 per order, and an annual…

A: Annual demand(D) = 6000 setup cost(S) = $20 Holding cost(H) = $2 Purchase cost = 1200

Q: D.What is the optimal number of days in between any two orders? E.What is the annual cost of…

A: Daily demand (d) = 8,000 units Actual cost = $150Holding cost (H) = 15% of $ 150 = $ 22.5Ordering…

Q: 9. Fish bone Diagram (¹ The client owns a vehicle manufacturing facility, which has high energy…

A: A fishbone diagram is a graphical tool that helps an organization detect certain causes leading to a…

Q: Manufacturing standardized products tends to be customized products. O Aless; larger OB. more;…

A: A standardized product is one that, regardless of the firm that manufactures it, consumers perceive…

Q: a) The 1st unit = 6.25 hours (round your response to two decimal places). b) The 8th unit = 3.20…

A: Given: Learning rate = 80% Time spent on second bike = 5 hrs

Q: You are in charge of inventory control of a highly successful product retailed by your firm. Weekly…

A: Given data: Weekly demand =350 units Working days = 6 days per week, 50 weeks per year Then…

Q: QUESTION 1 The Brown family owns 420 acres of farmland in North Carolina on which they grow corn and…

A: Let acres of corn produced be x1 and tobacco produced be x2 The objective is to maximize the profit.…

Q: A during trip inspections should include checking for:

A: 1. Odometer ReadingsOn practically any pre-trip review structure, on an application etc., the…

Q: Appraise Malaysia assessment on the commercialisation prospect of oil and Gas expansion .

A: Malaysia is a country that is blessed with abundant of natural resources. It was mid 1970s, when oil…

Q: Use the Inventory Control information above to answer this question. Since it costs $0.50 to store a…

A: Given, Demand D = 20000 copies Cost to store book for an year = $0.5 Setup S = $200 x = number of…

Q: To what extent do the most common error messages differ, and what do they typically indicate?

A: An error message is information displayed when an unforeseen issue occurs, typically on a computer…

Q: The president of Hill Enterprises, Terri Hill, projects the firm's aggregate demand requirements…

A: Formulae used: Average monthly demand = Sum of demandNo. of months For ending inventory and…

Q: The jobs listed below need to be completed Assume that it is now day 140. If the jobs are sequenced…

A: Given-

Q: What are the four main modes of transportation besides pipeline transportation? What is the…

A: The four main modes of transportation other than pipeline transportation are explained below. Air: -…

Q: Supply chain management has enabled some companies to operate more efficiently and compete more…

A: The process of managing the products or services and getting them to the final users is known as…

Q: Management of a T-shirt manufacturer belleves if the company applies lean principles, then cycle…

A: Traditional Lean Cutting and the sewing processing 23 23…

Q: Make a list of two ways to reduce rework expenses. What role, in your opinion, does gradual delivery…

A: Optimal planning Without a proper and structured plan, it is sure that rework will happen sooner or…

Q: Find a Doctor is a small startup that helps people find a physician who best meets their needs…

A: Queueing theory is a part of operations management. It is studied and executed to determine the…

Q: Incorporating flotation costs into the analysis of a project will : a. increase the initial cash…

A: Explanation : Flotation costs increase the initial outlay of money because the company must raise…

Q: The critical path is defined as the sequence of tasks with the A. longest total time. OB. greatest…

A: Using the critical path approach, you may model projects by entering all the relevant information…

Q: The Vice President of the Republic of Zambia launched a pilot project to clear canals on the Barotse…

A: Benefits from any project are of two types namely: Tangible Benefits - As the term says tangible…

Q: Kelly-Lambing, Inc., a builder of government contracted small ships, has a steady work force of 10…

A: The learning curve depicts a situation where a task is done repeatedly. This formula shows that if a…

Q: What is the number of customers waiting in the queue on average?

A: Given, Arrival rate a = 24 / hour Service rate s = 2 min / customer = 60/2 = 30 / hour

Q: In Exercises 1-4, write the simplex tableau for the given linear pro- gramming problem. You do not…

A: Linear programming is a mathematical technique that is also used in operations management…

Q: There are five activities on a project's critical path and they have standard deviations of 1, 1, 3,…

A: Ans) Standard Deviations are 1,1,3,5,5 So, SD(1) = 1 SD (2) = 1 SD(3) = 3 SD (4) = 5 SD (5) = 5

Q: Pls solve this question correctly in 5 min i will give u like Question # 2 A company produces two…

A: Objective function: Suppose-A be the no. of product A producedB be the no. of product B produced

Q: Which of the following is another term for a supply chain? OA. process sequence OB. production group…

A: The supply chain is a method of moving goods and manufactured items from the supplier to the client…

Q: You have four plants that must service customers in five major cities. The customer demand, plant…

A: Given-

Q: The manager of a branch office of Banco Mexicali observed that during peak hours an average of 15…

A: The assumptions in single-server queue theory include: The waiting line may contain any number of…

Q: 3. Project Monitoring (Earned Value Analysis) You have been given a project to transfer 10,000 units…

A: Given- Budget at Completion = £5000Actual cost (AC) = £950Total Output = 10,000 unitsSteady Rate =…

Q: Forecasts based on an average tend to exhibit less variability than the original data.

A: Forecasting is a technique used to predict future outcomes on the basis of past data. Business…

Q: For the data given below, what would the naive forecast (without a trend) be for period 5? Period…

A: Naive forecast: This is one of the forecasting techniques which simply takes the actual value of…

Q: At the Dartmouth Assessment Centre, good students have an 85% learning curve and can do a task in 18…

A: Use the following formula: Tn=T1×Unit time factor For unit time factor, standard table for learning…

Q: a) the 10th transplant 10.40 hours (round your response to two decimal places). b) The cost of 10th…

A: Given: Cost per hour of surgery = $5000 Learning Rate = 75% Time is taken for the first transplant =…

Q: The total inventory carrying cost = $enter your response here. (Enter your response as a whole…

A: Given data: Opening inventory = 200 Stock out cost per unit =$100 Inventory holding cost is =$20…

Q: Analyze the SWOT of WALMART

A: To conduct a Walmart SWOT analysis, one must be familiar with the business and its development.…

Q: A project has the following activities, with specified precedents and expected durations (in days).…

A: Forward Pass:Early Start (ES) = Maximum (or Highest) EF value from immediate Predecessor(s)Early…

Q: When IT project output meet the user’s information requirement, then what can be achieved? Competent…

A: Explanation : At the point when the interaction with the output of the it project is simple then…

Q: Part 2 a) What is the optimum ordering quantity? ________ units (round your response to the…

A: Only three questions can be answered as per the guidelines. Given, Order cost S = $200 Annual demand…

Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

Question

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Step 3

VIEW

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.

Similar questions

Post a paper of at least 1,000 words to cover the following: My firm is DONT FORGET TO WRITE IN DETAILS AT LEAST 1,000 words, i need an A - Describe a new product for my firm recently introduced - Detail how the new offering was different from their existing products - Discuss why the change was made and how it fits their marketing strategy
This is an assignment for Email Marketing... I'm selling a product to gain more revenue for my website about "How to become a successful college student". This product is called a "College Starter Pack" - which includes a bundle of supplies for college students - an Agenda, pens and pencils, 2 notebooks, and a motivation book all for $29.00. I need to create an engaging Header and PreHeader for an email promotion. The Header can be no more 40 characters. The PreHeader can be no more than 60 characters. If you are confused, see the video and look at the Youtube email. The Header starts with "Hurry" and the PreHeader starts with "Get." Write your Header and PreHeader.
ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara business to improve their sales.
a) Find a brand of your choice that you believe it has successfully used social publishing, explain how the brand has effectively used social publishing in relation to the content value ladder and content for social publishing table (please list content types, what topics covered in the content, and cite the social media metrics of their content). You are only required to choose one social media channel (e.g. Facebook, Instagram, Tik Tok or Twitter)
How does a company’s website relate to its overall brand identity? a. It is typically the first interaction a potential customer has with the company. b. The website landing page must include all the relevant brand identifiers: name, logo, slogan, etc. c. The website is the digital projection of the look, feel, and theme the company wants to communicate as its brand identity. d. It must be clear, consistent, and compelling to match the company’s overall IMC messaging.
You have just become a consultant for a major beverage manufacturer and have joined their team. Be sure that your strategy for marketing includes a discussion and explanation of the actions that may be taken to increase the company's online exposure, and that this information is included in the plan. Before going live, you should make sure that each page has undergone rigorous testing.
Please do not give solution in image format thanku What were the challenges AARP was facing? What was the approach for a potential solution? What were the results obtained in the short term, and what were the future plans?
Many special features that we learn are so intriguing that we may want to put them into play immediately. However, should there be a balance in what we can and what we should (or should not) do? Discuss what outcomes should be considered when using special features in website design, what audiences these features are appealing to, and what conditions might preclude their use.
Traditional marketing research techniques are increasingly becoming obsolete as more companies are shifting towards social media platforms. Explain how you intend to leverage social media in product design and development for any product in question. Full detail points. This is an example in my textbook.
Which content is appropriate for visitors in the sales funnel? A) Surveys B) How-to videos C) Pricing information D) Contributed articles E) Customer references
Brand Storytelling is “Using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.” (Loyal, 2018). What do you understand by the definition of storytelling by Loyal? Describe and critique one example of a company or brand that uses storytelling as part of its e-marketing plan.
As a marketing consultant, you need to help a company of your choice from any industry you decide; from the airline industry to hospitality, fashion, cars, hospitals or education. You need to help that company of your choice to decide the most appropriate Integrated Marketing Communications (IMC) tools mix for a major launch of a new and innovative product. There are many possible promotional tools to choose from. The goal is to integrate the campaign across the various elements.A) Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign.B) How hard would it be to effectively integrate and coordinate your overall campaign?