Corning’s market value was below its book value because it was facing pricing pressure in the market, which reduced its ROIC. What are some ways to tell if pricing pressure is temporary

Cornerstones of Financial Accounting
4th Edition
ISBN:9781337690881
Author:Jay Rich, Jeff Jones
Publisher:Jay Rich, Jeff Jones
Chapter12: Fainancial Statement Analysis
Section: Chapter Questions
Problem 44MCQ: When a Dupont analysis reveals that a company has much higher than average asset turnover and much...
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Corning’s market value was below its book value because it was facing pricing pressure in the market, which reduced its ROIC. What are some ways to tell if pricing pressure is temporary – and if a company should wait it out – or permanent, and the company should consider shutting down?
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