Could you explain why the highlighted group on the right side of the double bond has a higher priority than the lower group on the right side of the double bond.   I use this information to determine E/Z assigment

Organic Chemistry: A Guided Inquiry
2nd Edition
ISBN:9780618974122
Author:Andrei Straumanis
Publisher:Andrei Straumanis
Chapter19: Eas: Electrophilic Aromatic Substitution
Section: Chapter Questions
Problem 60CTQ
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Could you explain why the highlighted group on the right side of the double bond has a higher priority than the lower group on the right side of the double bond.

 

I use this information to determine E/Z assigments

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