Creative Homework/Short Project Assume that a small regional microbrewery has hired you to help them with their target marketing. They are prettyunsophisticated about marketing-you wilJ need to explain some thingsto them and provide ideas for their future. In the past, the microbreweryhas simply produced and sold a single beer brand to the entire market- amass-marketing strategy. As you begin your work, you come to beUeve thatthe firm could be more successful if it developed a target marketing strategy.Write a memo to the owner outlining the following:a. The basic reasons for doing target marketing in the first placeb. The specific advantages of a target marketing strategy for the microbreweryc. An injtial '"short list" of possible target segment profiles
Recruitment in Business Communication
The process of discovering and employing the finest and most competent individual for a work opportunity fairly and cost-effectively is referred to as recruitment in human resource management. It is also known as the act of locating potential individuals and motivating and pushing them to compete for positions within a firm. It is a complete process with a complete life cycle that originates with the assessment of the organizational requirements in relation to the position and continues with the employee's engagement with the organization.
Recruitment
Recruitment is the most important part of Human Resource Management (HRM) which is done by HR (Human Resources) of a company, firm, or industry. To understand the policy, HR needs to understand and analyze the requirement of a profile who can fit into the position as per the company’s objectives and goals. Recruitment involves shortlisting, hiring, and analyzing candidates' skills along with experience and qualifications and comparing them with the organization's requirements or job profile. The objective of the recruitment process is to find the right candidate for the right job.
Creative Homework/Short Project Assume that a small regional microbrewery has hired you to help them with their target marketing. They are pretty
unsophisticated about marketing-you wilJ need to explain some things
to them and provide ideas for their future. In the past, the microbrewery
has simply produced and sold a single beer brand to the entire market- a
mass-marketing strategy. As you begin your work, you come to beUeve that
the firm could be more successful if it developed a target marketing strategy.
Write a memo to the owner outlining the following:
a. The basic reasons for doing target marketing in the first place
b. The specific advantages of a target marketing strategy for the microbrewery
c. An injtial '"short list" of possible target segment profiles
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