Cririca/ Thinking There has been a lot of criticism aboutthe way politicians have been marketed in recent years.What are some of the ways marketing has helped ourpolitical process? What are some ways the marketing of politicians might have an adverse effect on ourgovernment?

Cririca/ Thinking There has been a lot of criticism aboutthe way politicians have been marketed in recent years.What are some of the ways marketing has helped ourpolitical process? What are some ways the marketing of politicians might have an adverse effect on ourgovernment?

Foundations of Business (MindTap Course List)

6th Edition

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter16: Mastering Financial Management

Section: Chapter Questions

Problem 1DQ

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Concept explainers

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.

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Cririca/ Thinking There has been a lot of criticism about
the way politicians have been marketed in recent years.
What are some of the ways marketing has helped our
political process? What are some ways the marketing of politicians might have an adverse effect on our
government?

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