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- 1. Companies that can retain _______________by satisfying them better than the competitors will be more ______________ in the long run: a. More customers, profitable b. Fewer customers, unprofitable c. More customer base, unprofitable d. More customers, stable 2. The marketing environment where firms compete is not: a. Ever changing b. Dynamic c. Fast changing d. Static 3. Marketing objectives can best be described as: a. How the company utilizes it resources b. The amount of profit the company wants to achieve over a given period c. The end results or outcomes that a company is looking to achieve within a given timeframe d. The tactics that the company utilizeYou are a group of Marketing Management consultants that have beencontracted and you are to create a Grocery transportation delivery service and prepare a marketing plan to be used for launching this service in the Jamaican market.The following components/variables must be a part of the Marketing Plan:1. Executive Summary2. Situation Analysisi. Market Summaryii. Market Demographicsiii. Market Needsiv. Market trendsv. SWOT Analysisvi. Competition analysisvii. Product offeringviii. Keys to Success3. Marketing Strategyi. Missionii. Marketing objectivesiii. Financial objectivesiv. Target marketsv. Positioning4. Marketing tacticsi. Marketing Mixii. Marketing research5. Financial Projections and Budgeti. Sales forecastii. Marketing expense forecast6. Implementation and controlsi. Action programsii. Control and Evaluation Tacticsiii. Contingency planningYour team is about to introduce and lunch a product never seen before in Barbados, an Ultrasonic Pest Repellent, that repels pests (small insects) while causing no harm to your pets, yourself, or any animals in range. The target market is Prisons, Restaurants, and Government Buildings. 1) In your own word using the below format, state the market objectives your team wishes to attain with the lunch of this new product. Ensure your objective are written clearly and S.M.A.R.T. Fill the below accordingly Specific -___________________________________________________________________ Measurable - ________________________________________________________________ Achievable - _________________________________________________________________ Realistic - ___________________________________________________________________ Time-bound- _________________________________________________________________ ii) Identify any concerns that may affect the completion of the objective.
- 1. The business that I will start is a Coffee business.As a result,it aims at solving the problem of- -Quality of coffe bean -Coffee brewed properly -To take it from a common coffee to a global drink -To create acceptance through all age segments -To supply coffee globally that is of quality 2.The product or service -Quality coffee having no match in the industry -Ease of use and less time of preparation -Include variants to suit each ones taste -Build on the benefits of different types of coffees 3.Target market- -Young People -Coffee lovers -Office workers -Foodgram 4.Competitors- -Coffee estate owners -Local coffee manufacturers -Coffee companies as it forms a substitute 5.Promotion -Advertisement from Instagram-Ads -Café’s interior design -10% discounts for first purchase -Special offer on customer’s birthday Based on the business idea above, do the following: How do you increase the interaction and interest of your audience during your time communicate the business idea?1. The business that I will start is a Coffee business.As a result,it aims at solving the problem of- -Quality of coffe bean -Coffee brewed properly -To take it from a common coffee to a global drink -To create acceptance through all age segments -To supply coffee globally that is of quality 2.The product or service -Quality coffee having no match in the industry -Ease of use and less time of preparation -Include variants to suit each ones taste -Build on the benefits of different types of coffees 3.Target market- -Young People -Coffee lovers -Office workers -Foodgram 4.Competitors- -Coffee estate owners -Local coffee manufacturers -Coffee companies as it forms a substitute 5.Promotion -Advertisement from Instagram-Ads -Café’s interior design -10% discounts for first purchase -Special offer on customer’s birthday Based on the business idea above, do the following: a. How do you communicate these business ideas creatively and innovatively to potential investors. Use the core…Understanding the common vocabulary used in strategic management is important to theapplication of its concepts.Required:a. There are four general steps in conducting an external environmental analysis startingwith scanning of the environment. Briefly, explain all four steps. b. Choose any organisation of your choice and employ the “SWOT Matrix” to demonstratethe current strategic position of the organization and clearly indicate the strategy optionsavailable to help match that organization’s internal environmental elements against itsexternal environmental elements. c. Compare on contrast the following: i. Vertical integration versus horizontal integrationii. Divestiture versus Diversificationiii. Market development versus Product Development
- The major issue in the case revolves around McCain's view of her role and its appropriatenessgiven Harrison's strategic goals. You should point out to students that McCain is only indicative of ageneral problem within the company. The company is definitely targeting the middle-class, fashionconscious customer and need sales staff to effectively service the type of customer it wants to attract.To carry out its strategy, Harrison will need selling professionals who can offer personalized customerservice. McCain and other human resource managers are presently operating in a reactive modespending most of their time on maintaining day-to-day human resource operations. For example,McCain has little time for innovation or for developing policies to move the human resource operationforward. She seems to be unaware of the interdependent relationships among the various humanresource functions. Her answer to the recruitment problem seems to be to do more recruiting. Sheneeds to examine how…The major issue in the case revolves around McCain's view of her role and its appropriatenessgiven Harrison's strategic goals. You should point out to students that McCain is only indicative of ageneral problem within the company. The company is definitely targeting the middle-class, fashionconscious customer and need sales staff to effectively service the type of customer it wants to attract.To carry out its strategy, Harrison will need selling professionals who can offer personalized customerservice. McCain and other human resource managers are presently operating in a reactive modespending most of their time on maintaining day-to-day human resource operations. For example,McCain has little time for innovation or for developing policies to move the human resource operationforward. She seems to be unaware of the interdependent relationships among the various humanresource functions. Her answer to the recruitment problem seems to be to do more recruiting. Sheneeds to examine how…The major issue in the case revolves around McCain's view of her role and its appropriatenessgiven Harrison's strategic goals. You should point out to students that McCain is only indicative of ageneral problem within the company. The company is definitely targeting the middle-class, fashionconscious customer and need sales staff to effectively service the type of customer it wants to attract.To carry out its strategy, Harrison will need selling professionals who can offer personalized customerservice. McCain and other human resource managers are presently operating in a reactive modespending most of their time on maintaining day-to-day human resource operations. For example,McCain has little time for innovation or for developing policies to move the human resource operationforward. She seems to be unaware of the interdependent relationships among the various humanresource functions. Her answer to the recruitment problem seems to be to do more recruiting. Sheneeds to examine how…
- 1. The hedgehog concept empowers the company to take advantage of the latest market trends or any new opportunities. TRUE FALSE 2.The Return Driven Strategy framework provides a structure for reviewing and evaluating strategies with the goal of creating long-term sustainable value. TRUE FALSE 3.The Return Driven Strategy framework can facilitate development of performance measures to monitor the performance of strategies as well as assess and manage strategic risks. TRUE FALSE1) Choose the best answer The post-earnings drift is inconsistent withI The weak form efficient market hypothesisII The semi-strong form efficient market hypothesisIII The strong form efficient market hypothesis a) I, II, and III b) I and II c) None of I, II, and III d) IEach question should require no more than a 1 to 2 paragraph response: 1) Apple's ESG incentive focuses primarily on the bonus. In thinking about the (a) typical size of the bonus relative to total chief executive compensation and (b) taking into account the size of the ESQ "modifier" Apple will use (based on ESG performance), do you consider the incentive to achieve ESG goals to be too small, too large, or just about right? Explain 2) In looking at the ESG incentive at Starbucks, is it about the same, stronger, or weaker than what Apple will use? Explain. Given Starbucks business strategy and its stakeholders, would it make sense for Starbucks to use the same, stronger, or weaker ESG incentives, especially in the diversity and inclusion area, compared to Apple? 3) Do you have any suggestions for either or both companies that might make their ESG incentives more effective?