Critically analyze the major forces in the global macro environment that could affect the marketing program of a manufacturer of aluminium cans.
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Critically analyze the major forces in the global macro environment that could affect the marketing program of a manufacturer of aluminium cans.
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- Discuss any four (4) external macro environment factors where Coca Cola operates.[Give practical examples]Comparing Palmolive and Dove, as soap manufacturing companies, what are the external influencing factors? Why does the market move this way, in this context with the external factors?Identify the factors in the macro environment that PepsiCo will be operating in.
- Determine and describe potential opportunities and threats in that manufacturer’s external environment by studying the : Social trends (such as changes in buying behaviors and the demand for time-saving goods and services) of the following factors.. List the four macro strategies that can help a firm developa sustainable competitive advantage.Kourdi (2009:3) has defined business strategy as a “plan, choice or decision used to guide a company to greater profitability and success.” Required Explain how the following strategies facilitate the achievement of success or profitability: Outsourcing Diversification Market Focus Market development
- Kindly explain the healthy handmade frozen food industry based on Porter's Diamond Model Analysis. ( Proposed country is Singapore ) 1. Factor conditions 2. Demand Conditions 3. Related and supporting industries 4. Firm strategy,structure and rivalryHow do you as a retail manager determine the criticality of a stock shortage?What is meant by macro environment in marketing? In responding to the changes in this environment, discuss with examples the ‘proactive’ action that can be taken by marketers.
- Marketing Environment 2.2.1 Company’s Microenvironments 2.2.2 Company’s MacroenvironmentsList the 9 pillars of Industry Relation 4.0.Choose one of the pillar and describe in detail how it would impact the existing business performance and business processes.Conduct an external environment analysis focusing of Macro-factors. ( using PESTLE analysis) Through offering unique goods and services, entrepreneurs break away from tradition and reduce dependence on obsolete systems and technologies. This results in an improved quality of life, improved morale, and greater economic freedom. - Seth (2019)
