Crocs designs, develops, and manufactures consumer products from specialty resins. The company's primary product line is Crocs-branded footwear for men, women, and children. It sells its products through traditional retail channels, including specialty footwear stores. Deckers Outdoor designs and produces sport sandals as well as sheepskin and sustainable footwear. The company's products are marketed under three proprietary brands: Teva, Simple, and UGG. It sells its products through domestic retailers and global distributors and directly to consumers via the Internet. Financial ratios for each company follow. EBI denotes after-tax earnings before interest expense and excluding nonoperating gains or losses. Selected Financial Ratios Annual growth rate Sales Operating earnings (before taxes) Assets Profitability EBI/Sales margin Asset turnover Return on Assets (ROA) Selected expense items (% of sales) Cost of goods sold Selling, general, and administrative Selected asset utilization ratios Days receivables outstanding Days inventory held Days payables outstanding 2009 (10.5%) (72.8%) (10.1%) (0.064) 1.49 (0.095) 52.3% 48.3% 24.2 127.8 37.1 Crocs 2010 22.3% (258.3%) 34.1% 0.086 1.65 0.142 46.2% 43.3% 26.5 107.4 27.5 2011 26.7% 68.5% 26.6% 0.113 1.61 0.182 46.4% 40.2% 27.2 98.5 39.4 2009 17.9% 55.0% 23.8% 0.143 1.50 0.215 54.4% 23.3% 41.4 73.5 37.9 Deckers Outdoor 2010 23.1% 37.4% 35.0% 0.158 1.42 0.225 49.8% 25.4% 35.2 77.1 38.8 2011 37.6% 14.4% 41.7% 0.145 1.41 0.204 50.7% 28.6% 41.1 98.9 39.3

Financial And Managerial Accounting
15th Edition
ISBN:9781337902663
Author:WARREN, Carl S.
Publisher:WARREN, Carl S.
Chapter21: Variable Costing For Management analysis
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Which company was the more profitable in 2011?

Common Size and Financial Statement Analysis (15%)
Crocs designs, develops, and manufactures consumer products from specialty resins. The company's
primary product line is Crocs-branded footwear for men, women, and children. It sells its products
through traditional retail channels, including specialty footwear stores. Deckers Outdoor designs and
produces sport sandals as well as sheepskin and sustainable footwear. The company's products are
marketed under three proprietary brands: Teva, Simple, and UGG. It sells its products through domestic
retailers and global distributors and directly to consumers via the Internet.
Financial ratios for each company follow. EBI denotes after-tax earnings before interest expense and
excluding nonoperating gains or losses.
Selected Financial Ratios
Annual growth rate
Sales
Operating earnings (before taxes)
Assets
Profitability
EBI/Sales margin
Asset turnover
Return on Assets (ROA)
Selected expense items (% of sales)
Cost of goods sold
Selling, general, and administrative
Selected asset utilization ratios
Days receivables outstanding
Days inventory held
Days payables outstanding
Dequired
2009
(10.5%)
(72.8%)
(10.1%)
(0.064)
1.49
(0.095)
52.3%
48.3%
24.2
127.8
37.1
Crocs
2010
22.3%
(258.3%)
34.1%
0.086
1.65
0.142
46.2%
43.3%
26.5
107.4
27.5
2011
26.7%
68.5%
26.6%
0.113
1.61
0.182
46.4%
40.2%
27.2
98.5
39.4
2009
17.9%
55.0%
23.8%
0.143
1.50
0.215
54.4%
23.3%
41.4
73.5
37.9
Deckers Outdoor
2010
23.1%
37.4%
35.0%
0.158
1.42
0.225
49.8%
25.4%
35.2
77.1
38.8
2011
37.6%
14.4%
41.7%
0.145
1.41
0.204
50.7%
28.6%
41.1
98.9
39.3
Transcribed Image Text:Common Size and Financial Statement Analysis (15%) Crocs designs, develops, and manufactures consumer products from specialty resins. The company's primary product line is Crocs-branded footwear for men, women, and children. It sells its products through traditional retail channels, including specialty footwear stores. Deckers Outdoor designs and produces sport sandals as well as sheepskin and sustainable footwear. The company's products are marketed under three proprietary brands: Teva, Simple, and UGG. It sells its products through domestic retailers and global distributors and directly to consumers via the Internet. Financial ratios for each company follow. EBI denotes after-tax earnings before interest expense and excluding nonoperating gains or losses. Selected Financial Ratios Annual growth rate Sales Operating earnings (before taxes) Assets Profitability EBI/Sales margin Asset turnover Return on Assets (ROA) Selected expense items (% of sales) Cost of goods sold Selling, general, and administrative Selected asset utilization ratios Days receivables outstanding Days inventory held Days payables outstanding Dequired 2009 (10.5%) (72.8%) (10.1%) (0.064) 1.49 (0.095) 52.3% 48.3% 24.2 127.8 37.1 Crocs 2010 22.3% (258.3%) 34.1% 0.086 1.65 0.142 46.2% 43.3% 26.5 107.4 27.5 2011 26.7% 68.5% 26.6% 0.113 1.61 0.182 46.4% 40.2% 27.2 98.5 39.4 2009 17.9% 55.0% 23.8% 0.143 1.50 0.215 54.4% 23.3% 41.4 73.5 37.9 Deckers Outdoor 2010 23.1% 37.4% 35.0% 0.158 1.42 0.225 49.8% 25.4% 35.2 77.1 38.8 2011 37.6% 14.4% 41.7% 0.145 1.41 0.204 50.7% 28.6% 41.1 98.9 39.3
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