customer

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter17: Managing Communication
Section: Chapter Questions
Problem 10DQ
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INSTRUCTION: Please answer the following questions in no lesser than one (1) paragraph and not exceeding three (3) paragraphs. (10 points each).

1.  How can an organization implement the marketing concept? 

2. What is customer relationship management? What is it so important to "manage" this relationship?

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