as the Hong Kong and Shanghai Banking Corporation, Ltd., in 1865, with offices in Hong Kong, Shanghai, and London. It was established at a time of growing trade between China, India, and Europ

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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HSBC Holdings PLC, bank holding company based in London that originated as the
Hong Kong and Shanghai Banking Corporation, Ltd., in 1865, with offices in Hong
Kong, Shanghai, and London. It was established at a time of growing trade between
China, India, and Europe. Read and understand the given report “HSBC Holdings plc
Strategic Report 2020” , which will share with you some special insights into the many
facets of the company then answer the questions below in relation to the given report.

Question 2
Based on the report, advice HSBC Holdings plc on the changes or improvements which
ought to be done as to the banking related sector in order to overcome the pandemic
situation as faced by the world now strategically beside their current practice in the
industry.
(60 marks)

CLO 1 : Discuss the core issues, key concepts, elements, components and processes of
strategic management

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