D. Product Market/Industry Definition of Best New Product Idea.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section8.3: A Firm's External Macro Environment: Pestel
Problem 2CC: What does PESTEL stand for? How do managers use PESTEL to understand their firms macro environment?
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Trends
Political and legal
Economic
Technological
Product Ideas related to this trend
Social/cultural
Name of team member who
had this idea
Transcribed Image Text:Trends Political and legal Economic Technological Product Ideas related to this trend Social/cultural Name of team member who had this idea
c. Best Idea
D. Product Market/Industry Definition of Best New
Product Idea.
E. Product Market/Industry Trend. For the Best New
Product Idea.
• Trend:
• Source:
F. Target Market. (Describe either the B2C or B2B target
that is most important per the instructions.)
G. Competitive Rivals. List 3 key competitive rivals.
H. Competitive Advantage.
Transcribed Image Text:c. Best Idea D. Product Market/Industry Definition of Best New Product Idea. E. Product Market/Industry Trend. For the Best New Product Idea. • Trend: • Source: F. Target Market. (Describe either the B2C or B2B target that is most important per the instructions.) G. Competitive Rivals. List 3 key competitive rivals. H. Competitive Advantage.
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