Define a marketing orientation and a product orientation

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers
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Define a marketing orientation and a product orientation. Under which strategic orientation is there a greater need for business research and why

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