Describe what you understand by market segmentation and why it is important to carry out segmentation for fire angels? What bases can you segment a market for a product like an umbrella? Discuss how you can measure effectiveness of a market segment that angels would wish to target?

Describe what you understand by market segmentation and why it is important to carry out segmentation for fire angels? What bases can you segment a market for a product like an umbrella? Discuss how you can measure effectiveness of a market segment that angels would wish to target?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

Question

Describe what you understand by market segmentation and why it is important to carry
out segmentation for fire angels?
What bases can you segment a market for a product like an umbrella?
Discuss how you can measure effectiveness of a market segment that angels would
wish to target?

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Marketing segmentation and its importance for fire angels

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Bases of market segmentation in case of umbrella

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