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- Imagine that you are a marketing manager, and you have a mission to map out marketing strategies for a company. As a marketing manager, you will write a consultation report. Analyze a company with respect to their marketing strategy as it relates to SWOT, analysis, 4Ps. What is the company’s history or background? What is the company’s current strategy? Is this an effective strategy? What other strategies could they use?1. Define marketing.2. Does Marketing create or satisfy needs? Discuss.3. Identify and explain the six core aspects of marketing with real-world examples.4. “Marketing orientation provides mutual benefits to customers and company” are you agreewith the statement? Elaborate your answer with examples.5. Discuss the evolution of marketing orientations and identify the positives and negatives ofeach of the orientations.Critical Thinking A study conducted by Adobe foundthat 77 percent of marketers surveyed believe thatdata on customer purchase histories can improvemarketing performance, yet only 21 percent actuallyuse it. Similarly, 88 percent believe that behavioraldata can have a similar impact, but only 20 percentuse it. 57 These statistics highlight a contradiction between the perception of marketing analytics' valueand the actual frequency of execution of marketinganalytics. Why do you think this is? If you we,e incharge of implementing marketing analytics into anorganization, w hat hurdles would you expect to encounter and from whom, and how would you overcome them?
- Let's explore further by answering this activity. Use another sheet of paper for yourosver.1. Among the identified Ps of marketing, which do you think are the three mostappropriate marketing mix in a sari-sari store business, and why? Justify your answerby citing examples.This is homework question, can you pls help me -) Marketing managers rely strongly on the vision and mission of the organization when they are developing marketing strategic plans because it leads the managers to support attributing the competitive advantage of the company Explain the importance of the vision and mission to develop strategic plans for marketing?Please answer all questions by explaining both right and wrong answers 1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called A. Dog B. Question Mark C. Cash cow D. Star 2. The most formal definition of marketing is A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. 3. An advertisement that is paid by several organizations is called A. Combined advertising B Cooperative advertising C. Integrated advertising D. Marked down advertising 4. The buying process starts when the buyer recognizes a A. Product B. An advertisement for the product C. A salesperson from a previous visit D. A problem or need
- Prepare a marketing audit covering the following topics which should be presented to the board of Directors. The strategic marketing audit must consider current and likely future challenges for the chosen organization and include the flowing tools.• Macro environment Analysis - PESTEEL• Situational Analysis - SOWT/ TOWS matrix. Key issues, CSF’s• Micro environment analysis - Porters 5 forces, stakeholder analysis, competitor analysis• Internal environment analysis - Cultural web, McKenzie’s 7 S’s, Portfolio Analysis tools, value chain analysis, brand analysis, core competenciesDescribe the tools, such as databases, bigdata, marketing analytics, and decisionsupport systems, useful to marketingdecision making.Explain the following: a) What role does strategic management play in marketing? b) What are the foundational principles of strategic marketing management? c) What is a strategic marketing management error analysis?
- Develop a creative and strategic marketing plan for HelloFresh, UK. Please include the target market, marketing strategies/ tactics, the growth potential, its competitive advantage, innovation that can be introduced, market segmentation, personas, critical success factors, market attractiveness factor, summary of financial projections, summary of business performance, market overview, PESTLE analysis, SWOT analysis, Valu-in-use, Buying criteria, directional policy matrix, forces affecting industry profitability, the Ps to consider in the market segmentation, the mission statement and the corporate objective.Markets must be segmented for any marketing strategy to be effective.This is because from the identified segments, the firm will choose oneor more target markets. The choice of target market will then determinehow which of these concepts are designed? a. Four Ps (product, price, place, promotion) b. SWOT analysis (strengths, weaknesses, opportunities, threats) c. STP (segmentation, targeting, positioning) d. GM (gross margin) e. SBU (strategic business unit)Company Site : https://www.innocentdrinks.co.uk/ Review the company’s site and discuss the following: 1) Do you feel that the company is responding to the changes in marketing today, namely, societal marketing? If so, how? If not, what’s missing? 2) What did you find there of particular interest to you? 3) What conclusions can you draw from Innocent Drinks strategic marketing approach?