Apply the marketing principles to Manchester United football club: What classification is the core sports products and non-sport products used by the club? Describe the key strategy the club has focused on for effective marketing, and give a rationale for your answer, along with examples.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Apply the marketing principles to Manchester United football club:

What classification is the core sports products and non-sport products used by the club?

Describe the key strategy the club has focused on for effective marketing, and give a rationale for your answer, along with examples.

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