Answered: Define marketing management?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Define marketing management?

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Marketing Management can be described as continuous process of selecting a target market by acquiring, retaining and growing the customer base by creating and delivering the value in the form of product or service to the customers. This concept deals with what products or service are desirable by the customers and how to company will fulfill their expectations.

The activities that are involved in the process of marketing management include are development of the marketing plans, setting the objectives of marketing, managing the functions of marketing, implementing the marketing plan and controlling all the activities that are done to identify any deviation from the standards.

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