Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.3: Strategic Considerations For Retail Strategy
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Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.
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