1. Assume you are the marketing manager for a new gym and spa chain that is about to open. Conduct a microenvironment analysis for your service company.
Q: Name an entrepreneur that you admire and state his/ her
A: There are number of people whom I admire as an entrepreneur but among them mostly I admire is Elon M...
Q: Compare the different types of pricingstrategies.
A: There are five types of pricing strategies are:1. New product pricing2. Differential pricing3. Psych...
Q: Discuss the Consumer Buying Decision Process: the 5-stage Model (using a particular product/ servic...
A: The consumer decision process also called the buyer decision process, helps markets identify how con...
Q: Successful small business management requires just as much attention to, except: sales growth cost c...
A: As my point of view option (d) Political view is correct. Reason Unless your business is about poli...
Q: CASE: In its 30 years of existence, Hard Rock has grown from a modest London pub to a global power ...
A: 1) In view of the Hard Rock bistro's task concept, the 10 activity options on the board would be cri...
Q: How is social media changing customer acquisition?
A: Customer acquisition refers to the attainment of the customers by the marketers. Customer acquisitio...
Q: what is operating income ?
A: Gross National Product(GNP) is equal to the sum of GDP and the net factor income abroad(NFIA). Natio...
Q: With respect to Microsoft’s acquisitions, Skype and Nuance, discuss the strategic benefits expected ...
A: Product development is the process of introducing new product in market or improving the existing on...
Q: Need urgently please. ..Explore the relationship between personal integrity, organizational integrit...
A: Integrity can be defined as an individual who is honest, having strong morals and principles and sho...
Q: Discuss the purpose of STP and use an example of discuss this using a product of service of your cho...
A: STP is Segmentation Targeting and Positioning Segmentation - During segmentation we identify custome...
Q: Define demand?
A: Marketing system works for the purpose of making customers aware and infirmed about a specific produ...
Q: What is supply chain?
A: Functions of distribution channels are as follows: • Transactional functions: A channel is used to c...
Q: Contrast the three primary competitive pricing strategies.
A: In an organization, the decisions related to prices are taken at two levels. One is dealt with by to...
Q: How would digital marketing analytics improve the digital marketing capabilities for a brand?
A: An organization can track various metrics through digital marketing analytics which would be benefic...
Q: Explain traditional marketing versus digital marketing
A: Digital marketing vs traditional marketing: what’s the difference between the two and which one shou...
Q: A major corporate strategy is to improve and optimize client retention and loyalty. Explain why, and...
A: Client retention and loyalty is important for corporate sectors because corporates are investing a b...
Q: What are some of the difficulties associated with managing IT infrastructure and management systems?
A: IT infrastructure is a broad sector consisting of various components such as network and security in...
Q: One technological product in the gaming industry is the Playstation, which can be replaced with Xbox...
A: One technological product in the gaming industry is the Playstation, which can be replaced with Xbox...
Q: Explain the term good-value pricing?
A: The first customer value-based pricing method is good-value pricing. It means providing the proper b...
Q: Summarize the three pricing objectives.
A: One of the pricing tactics that marketers use nowadays to beat the competition in the market is usin...
Q: describe the main purpose of using the quantitative approach during a Resersch .
A: Quantitative approach in a research process focuses on objective measurements, statistics and numeri...
Q: Required: Compute the relevant cost of each material.
A: In the given scenario, an anonymous company (XYZ) has planned to make a new product. The new product...
Q: This sources of new ideas not only have suggestions for completely new products, but they can also h...
A: Since you have asked multiple questions so we will solve the first question for you. If you want any...
Q: Services create special needs for the marketing mix. For each element of the marketing mix explain h...
A: Concept Introduction : Services are considered to be an intangible asset, it can also referred as th...
Q: A model is effectively an explicit record of the assumptions and of the ______ relationships between...
A: Models are a simplified version of reality, they help us in observing, understanding and predicting ...
Q: What is your favorite store? Explain in detail why it has become your favorite, and what other store...
A: The favourite store can be referred to any store which a person likes to visit the most in a week or...
Q: In the space below, scribe what distinguiShes eaci ne source types listed. What makes it different f...
A: The details about the different types of word listed in the question are discussed as follows-
Q: What is business Entity Concept?
A: According to the business entity concept, a business's transactions must be recorded separately from...
Q: Do I know and talk with others about trends that will impact my job in the future and methods to get...
A: Many employees post COVID-19 pandemic are worrying that whether technology will eliminate their jobs...
Q: Define margin?
A: The selling price is the rate at which the product is sold in the open market. The selling price of ...
Q: What are the success strategies of Social Media Marketing ?
A: Social Media Marketing involves providing good content on social media profiles, listening and engag...
Q: These are situations in which new goods, services, raw materials, and organizing methods can be intr...
A: These are situations in which new goods, services, raw materials, and organizing methods can be intr...
Q: What is Amazon Web services
A: Ans. Introduction:- AWS Stands for Amazon Web services. It is a platform that is provided by Amazon ...
Q: How technology and social responsibility can improve the marketing management?
A: The marketing function incorporates management of product, price, place, and promotional activities....
Q: Define markup?
A: Pricing is the strongest tool with any marketer. With right prices the company can earn higher amoun...
Q: 4. list the reason why international marketers implement international market segmentation.
A: Summary Introduction : International market segmentation helps in defining target segments which may...
Q: Describe customer participation in the design and production of services?
A: Companies create solutions for the problems of customers. Solutions are offered at different level b...
Q: Assume you run an Internet business with a couple of friends from college. Your company sells ticket...
A: All business operations are broken down into four sub-function. Each sub-function has a separate dep...
Q: answer Write your answer in the space provided before each number. 1Involves the marketing and sale ...
A: Since you have asked multiple question, we will solve the first question for you. If you want any sp...
Q: strengths and weaknesses of the following channels: travel agent, direct via a call centre and class...
A: Strengths and weaknesses of the following channels for an airline. Travel agent. Call centre. Class...
Q: Evaluate the Four (4) importance of marketing channel management towards the strategic advantage of ...
A: Summary Introduction : Marketing Channel Management can be defined as the way, or the techniques to...
Q: Describe the three functions of marketing intermediaries.
A: Marketing intermediaries are the middle man who takes the product from the manufacturer to the custo...
Q: Distinguish product mix breadth from product line depth?
A: There are several reasons why a company may decide to change or modify its product mix breadth. Thes...
Q: mention 5 external factors, of Dove company opportunities (each with its key area for results) Fo...
A: External factors - In the dynamic global market environment, businesses cannot afford a unidimension...
Q: Explain the steps involved in Cost-based pricing?
A: Pricing is the most important part of any marketing activity. It requires lots of market research an...
Q: mention 5 external factors, of Dove company opportunities
A: Dove which is one of the strongest brand of Hindustan Unilever. They are providing the products such...
Q: Aside from washing the face, what are the other functions of a facial wash/cleanser? Describe e...
A: It is vital to exfoliate your skin on a frequent basis in an attempt to uphold healthfully face. Our...
Q: The Zara storey demonstrates how information technologies may have an influence on every aspect of b...
A: Zara is the market leader owing to its cutting-edge technology use. The Spanish apparel store has ab...
Q: With reference to the Popchips case study, explain the concept of ‘focussed differentiation strategy...
A: Before we proceed to answer the question let us first know the meaning of the terminology used i.e. ...
Q: Explain the term Geographical pricing?
A: After considering the prices of similar products, one fixes the price and sends a review about wheth...
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- Mini-Case: Taking CleanSoaps to the next level……The bigger and stronger the competition is, the better an entrepreneur’s marketing strategyneeds to be. That being the case, Sharon John and Jill Scott may need your help with a marketingstrategy. Sharon and Jill have started a business which breaks into the $150 million laundrydetergent market, competing directly with the likes of Procter & Gamble, P&G, an Americanmultinational consumer goods company headquartered in downtown Cincinnati, Ohio, UnitedStated formed in 1837 by William Procter and James Gamble. It is a Global manufacturing,distribution and marketing company focusing on providing branded products with superior qualityand value. They started their business by making and selling only soaps & candles but then thecompany provided over 300 brands reaching consumers in about 140 countries. Since 2000 theirsales had grown more than 40% & profit had more than doubled. They have acquired manyproducts brands &…Mini-Case: Taking CleanSoaps to the next level…… The bigger and stronger the competition is, the better an entrepreneur’s marketing strategyneeds to be. That being the case, Sharon John and Jill Scott may need your help with a marketingstrategy. Sharon and Jill have started a business which breaks into the $150 million laundrydetergent market, competing directly with the likes of Procter & Gamble, P&G, an Americanmultinational consumer goods company headquartered in downtown Cincinnati, Ohio, UnitedStated formed in 1837 by William Procter and James Gamble. It is a Global manufacturing,distribution and marketing company focusing on providing branded products with superior qualityand value. They started their business by making and selling only soaps & candles but then thecompany provided over 300 brands reaching consumers in about 140 countries. Since 2000 theirsales had grown more than 40% & profit had more than doubled. They have acquired manyproducts brands &…Mini-Case: Taking CleanSoaps to the next level……The bigger and stronger the competition is, the better an entrepreneur’s marketing strategyneeds to be. That being the case, Sharon John and Jill Scott may need your help with a marketingstrategy. Sharon and Jill have started a business which breaks into the $150 million laundrydetergent market, competing directly with the likes of Procter & Gamble, P&G, an Americanmultinational consumer goods company headquartered in downtown Cincinnati, Ohio, UnitedStated formed in 1837 by William Procter and James Gamble. It is a Global manufacturing,distribution and marketing company focusing on providing branded products with superior qualityand value. They started their business by making and selling only soaps & candles but then thecompany provided over 300 brands reaching consumers in about 140 countries. Since 2000 theirsales had grown more than 40% & profit had more than doubled. They have acquired manyproducts brands &…
- 1. Successful marketing strategies must be geared to the needs of consumers and to _____. a. their abilities to buy b. the strategies of competitors c. the available supply of goods d. none of the above 2. Your employer is a runner-up company that aggressively attacks competitors to get more market share. For what type of firm do you work? a. market challenger b. wanna-be c. leader d. market follower 3. Favorite Memories specializes in serving market segments that major competitors overlook and ignore. What strategy does this firm use? a. market follower b. market challenger c. market seeker d. market nicher 4. Superior Sporting Goods stores seek stable market shares and profits by following competitorsâ product offers, prices, and marketing programs. What do we call Superior? a. market follower b. market challenger c. market nicher d. market developer 5. Once your company has decided on its overall competitive marketing strategy, it is ready to begin planning the…Under what conditions do you believe market share asa metric is important to a firm? What are the potentialpitfalls of relying too much on market share as a keymetric? What self-defeating behaviors might this overreliance lead a firm to undertake?3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management
- Please answer all questions by explaining both right and wrong answers 1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called A. Dog B. Question Mark C. Cash cow D. Star 2. The most formal definition of marketing is A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. 3. An advertisement that is paid by several organizations is called A. Combined advertising B Cooperative advertising C. Integrated advertising D. Marked down advertising 4. The buying process starts when the buyer recognizes a A. Product B. An advertisement for the product C. A salesperson from a previous visit D. A problem or needExplain the important benefits of Strategic Marketing Management. (Make 5 sentences only for every benefit) BENEFITS: a) A more thorough understanding of the market b) Helps in determining the strategic direction c) Has the potential for a large payoff?Does Primark have a robust marketing strategy or was it just lucky enough to be in the right place at the right time? List the arguments both ways and decide which are the most convincing?
- Assume you have been hired by Uber as a consultant to analyze its marketing environment. Specifically, Uber wants you to analyze two specific aspects of the company's environment - one micro (the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and the public) and one macro(Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces), and give advice. 1. Who will be the main direct competitor for Uber? What would you say are the main strengths and weaknesses of this competitor? How would you suggest Uber compete with the competitor? 2. What are the main legal regulations Uber must abide by to make and sell its services in the United States? Uber wants a list of the main legal regulations it will need to consider; what do these regulations require Uber to do or not do?Consider the following, among other things: Do you believe that techniques such as Big Data and Predictive Analytics, for instance, would have been effective in marketing ten to fifteen years ago? The question is, how did this come to be?1(a).Explain the term Marketing. (B).Imagine you own an ice cream shop and a competitor open up one near your,What could you do to keep your customers and stay competitive.