Deluxe Step 1 at workstation Z Step 2 at workstation Y (15 min) Finish with Step 3 at workstation X (15 min) Product Deluxe $9 Price: $81/unit (30 min) Demand: 50 units/wk Raw materials $6/ Purchased part Super Duper Step 1 at workstation X Step 2 at workstation Z Finish with Step 3 at workstation Y Product: Super Duper Price: $80/unit (30 min) (10 min) (20 min) Demand: 60 units/wk Raw materials $6 Purchased part

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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A.J.’s Wildlife Emporium manufactures two unique birdfeed-
ers (Deluxe and Super Duper) that are manufactured and
assembled in up to three different workstations (X, Y, Z) us-
ing a small batch process. Each of the products is produced
according to the flowchart in Figure 5.14. Additionally, the
flowchart indicates each product’s price, weekly demand,
and processing times per unit. Batch setup times are neg-
ligible. A.J. can make and sell up to the limit of its weekly
demand and there are no penalties for not being able to meet
all of the demand. Each workstation is staffed by a worker
who is dedicated to work on that workstation alone and is
paid $16 per hour. The plant operates 40 hours per week,
with no overtime. Overhead costs are $2,000 per week. Based
on the information provided, as well as the information con-
tained in the flowchart, answer the following questions.

a. Using the traditional method, which bases decisions
solely on a product’s contribution to profits and over-
head, what is the optimal product mix and what is the
overall profitability?
b. Using the bottleneck-based method, what is the optimal
product mix and what is the overall profitability?

Deluxe
Step 1
at workstation Z
Step 2
at workstation Y
(15 min)
Finish with Step 3
at workstation X
(15 min)
Product Deluxe
$9
Price:
$81/unit
(30 min)
Demand: 50 units/wk
Raw materials
$6/ Purchased part
Super Duper
Step 1
at workstation X
Step 2
at workstation Z
Finish with Step 3
at workstation Y
Product: Super Duper
Price:
$80/unit
(30 min)
(10 min)
(20 min)
Demand: 60 units/wk
Raw materials
$6
Purchased part
Transcribed Image Text:Deluxe Step 1 at workstation Z Step 2 at workstation Y (15 min) Finish with Step 3 at workstation X (15 min) Product Deluxe $9 Price: $81/unit (30 min) Demand: 50 units/wk Raw materials $6/ Purchased part Super Duper Step 1 at workstation X Step 2 at workstation Z Finish with Step 3 at workstation Y Product: Super Duper Price: $80/unit (30 min) (10 min) (20 min) Demand: 60 units/wk Raw materials $6 Purchased part
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