Demand for Magnum Ice Cream is given by an equation Q = - 5,000 – 40P + 20Px + 5I + 0.2A Where, Q = Quantity of Magnum demanded, P = Price of Magnum Ice Cream, Px = Price of Walls Ice Cream, I = Per Capita Income and A = advertisement expenditure
Demand for Magnum Ice Cream is given by an equation Q = - 5,000 – 40P + 20Px + 5I + 0.2A Where, Q = Quantity of Magnum demanded, P = Price of Magnum Ice Cream, Px = Price of Walls Ice Cream, I = Per Capita Income and A = advertisement expenditure
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter4: Estimating Demand
Section: Chapter Questions
Problem 5E
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Demand for Magnum Ice Cream is given by an equation Q = - 5,000 – 40P + 20Px + 5I + 0.2A
Where, Q = Quantity of Magnum demanded, P = Price of Magnum Ice Cream, Px = Price of Walls Ice Cream, I = Per Capita Income and A = advertisement expenditure.
- State and elaborate the key steps for analyzing regression results of demand.
- Assume P = Rs 500, Px = Rs 600, I = Rs 5,000 and A = 10,000 (Rs in thousands).
Calculate elasticities for each of the variables:
Price Elasticity of Demand - Cross Price Elasticity of Demand
- Income Elasticity of Demand
- Advertisement Elasticity
3. How does each of the elasticities help in managerial decision making? Given these estimates should Magnum consider reducing its price to increase market share? Explain.
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