Suppose that a chocolate producing firm estimated the following regression of the demand for its chocolate of coffee: Qc = 2 – 5Pc + 0.6Y + 3.0P, – 0.2Pg – 1.4A Where Qc = Sales of chocolate brand C in KSH per Kilogram; Y = Personal disposable income in thousand KSH per year; P, = Price of the competitive brand of chocolate in KSH per Kilogram; P3 = Price of Sugar in KSH; and A = Advertising expenditures for chocolate brand C in thousands of KSH. Suppose also that this year, Pe = Ksh.2, Y = Ksh.25, Pa = Ksh.1.8, Ps = Ksh.1, and A = Ksh.1 (i) Interpret the results of the estimated demand (ii) Compute point price elasticity of demand for the firm's brand of chocolate with respect to its price (iii) Compute the cross elasticity of demand for chocolate with respect to the price of the competitive chocolate brand b (iv) At current price level, would it be viable for the firm to increase the price level of its brand of coffee? Support your answer by showing all relevant calculations. (v) Would you recommend that the firm continues to advertise its product
Suppose that a chocolate producing firm estimated the following regression of the demand for its chocolate of coffee: Qc = 2 – 5Pc + 0.6Y + 3.0P, – 0.2Pg – 1.4A Where Qc = Sales of chocolate brand C in KSH per Kilogram; Y = Personal disposable income in thousand KSH per year; P, = Price of the competitive brand of chocolate in KSH per Kilogram; P3 = Price of Sugar in KSH; and A = Advertising expenditures for chocolate brand C in thousands of KSH. Suppose also that this year, Pe = Ksh.2, Y = Ksh.25, Pa = Ksh.1.8, Ps = Ksh.1, and A = Ksh.1 (i) Interpret the results of the estimated demand (ii) Compute point price elasticity of demand for the firm's brand of chocolate with respect to its price (iii) Compute the cross elasticity of demand for chocolate with respect to the price of the competitive chocolate brand b (iv) At current price level, would it be viable for the firm to increase the price level of its brand of coffee? Support your answer by showing all relevant calculations. (v) Would you recommend that the firm continues to advertise its product
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter4: Estimating Demand
Section: Chapter Questions
Problem 5E
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