Your team is about to lunch new innovative, product packed with nutrition, in the Caribbean Island of Barbados. A Berry and Rose slushie drink together with a 4.5% alcoholic wine. The ingredients are; Sugar, Apple, Banana, Mango, Dragon Fruit and Berries. Which when combined together it gives an ombre effect of pink and purple. The desired target audience are females 18-25. 1i) Using the information above, in your own words create a Value Proposition. (150 words)   ii) Why do you think this product has commercial potential? (value creation, market potential, ability to create)

Q: Discuss the costs and benefits of online marketing communications.

A: The traditional techniques of marketing is reducing its effectiveness to attract large customers due…

Q: What is the price at which the product is starting to be perceived as expensive?

A: Pricing can be explained as the process of setting a price for a product or service at which it will…

Q: Name the five most valuable brands in the world.

A: Company will create value for customers and shareholders. They will carry out various activities…

Q: Which pricing is more profitable: premium pricing or captive pricing?

A: Captive pricing-One of the example of Captive pricing is razor blades for shaving razors. With this…

Q: Explain the STEPS IN SETTING THE RIGHT PRICE ON A PRODUCT?

A: Pricing means fixing a price for a product or service at which it will be sold in the market and…

Q: Which is most important to Huy Fong’s segmentation strategy, and why?

A: Huy Fong's Food Inc. is a California-primarily based totally organization that sells Sriracha sauce.…

Q: What is Penetration Pricing?

A: Pricing is a Marketing concept. Marketing has a company to build customers and retain them for long.…

Q: What are the Objectives of Status Quo Pricing?

A: Status Quo Pricing is when a company decides to sell the product at the fixed price that everyone in…

Q: 5. Why does the age composition affect the housing demand? How? 6. By what factors, are the…

A: "Since you have asked multiple questions so we will solve the first question for you. If you want…

Q: What are the advantages of everyday low prices (EDLPs)?

A: EDLPs(Everyday Low Prices): Retailers adopt a price approach known as "everyday low pricing." It…

Q: Bicycles:  More than Pedal Power Please read the attached case file and please also answer the…

A: Due to strict adherence to the guidelines of Bartleby, while answering the question, we are allowed…

Q: Differentiate between direct marketing and catalog marketing.

A: Marketing has the company to retain customers and build customers. There are very as areas in…

Q: Why must firms introduce new products?

A: The development process of product is strategy in which firms make improvements in products quality,…

Q: What is meant by a brand name?

A: A brand name is a corporate name or domain name that allows the public to identify and distinguish…

Q: Explain Selective distribution.

A: There are three methods of distribution namely; Intensive, selective and exclusive. In intensive…

Q: Explain The Importance of Price to Marketing Managers?

A: Marketing managers have the duties and responsibilities for development, implementation and…

Q: Why do products have to be deleted from a product mix?

A: No manager wants to be associated with a product failure, so he or she may either abandon the…

Q: Define Intensive distribution.

A: The distribution of goods can be elucidated as the activity or chain of delivering the finished…

Q: What is meant by an intangible product?

A: Intangible products come in a variety of shapes and sizes. Unidentifiable products are more…

Q: What is meant by automatic vending?

A: The distribution channel is the medium through which the product will reach to customer from the…

Q: What are imitative products?

A: Businesses that enter a crowded market with many visible or innovative competitors are using…

Q: Surf the Web for at least 15 minutes. Visit at least two different e-commerce sites. Make a list…

A: The process of communicating the promotional message with the target audience through different…

Q: What is meant by comparison discounting?

A: Determining the present value of a future payment or stream of payments is known as discounting.…

Q: What is Geographic Pricing?

A: Pricing methods are the techniques used to determine the final price of goods and services by…

Q: What is meant by reference pricing?

A: The price a seller charges needs to consider, and be consistent with, the objectives and costs of…

Q: What is Commercialization?

A: Commercialization is the process of bringing new products or services to market. A wide range of…

Q: What is the Effect of Price?

A: Price is important because it can influence whether or not a customer buys a product. After all,…

Q: How individual branding is different from family branding?

A: A company's brand is regarded as one of its most valuable and vital assets. Indeed, many businesses…

Q: What was baby boomer?

A: A person who has been born between 1946 to 1964 is referred to as a "baby boomer." The Baby Boomer…

Q: Company Name: Floward (flowers Market) Create a campaign for your company to launch, starting…

A: As an increasing number of businesses embrace the digital expansion of their brands and products,…

Q: What is the difference between manufacturer brands and store brands?

A: Manufacturer brands-They are designed by producers and given their own brand name. The producer is…

Q: Under what conditions would a business most likely decide to employ one of the differential pricing…

A: Pricing is one of the most important tool with a company. It will help the company to increase the…

Q: Write down two conditions (there can be more than two) under which some consumers' decisions of…

A: Marketers rely largely on systems that collect behavioral data from customers to create marketing…

Q: State the three major pricing methods that firms employ.

A: Pricing is a Marketing concept. It helps the company to generate profits for shareholders and for…

Q: What is a convenience product?

A: Marketing is based upon product as different functions and activities of it requires to focus on…

Q: State the types of nonstore retailing.

A: The retail industry is the oldest, but it is still a popular type of business. Traditional retailing…

Q: Explain some of the principles used in the selection of secondary sources, including Internet and…

A: Any kind of activity or exercise performed to collect information regarding the customers and…

Q: What are Cost-Oriented Tactics?

A: Tactical alliances are very dominant in today's situation. In the business environment, these days’…

Q: What are the benefits of concept testing of products?

A: Release a new product without adequate concept testing is akin to sailing through uncharted waters;…

Q: State disadvantages of cost-based pricing?

A: Cost-based pricing can be denoted as a pricing method that requires the marketer to calculate the…

Q: What is leader pricing (loss-leader pricing)?

A: Pricing determines the amount of money a manufacturer will get in return for services and…

Q: Discuss two major flaws of markup pricing.

A: Markup pricing is a method of determining the price of a product or service. This pricing combines…

Q: 13____________J.C. Penny’s purchase of Eckerd’s drug store chain illustrates Product development…

A: Business expansion and growth are significant for the survival of operations and activities. Today,…

Q: Research and give at least 5 examples of evidencing (visual communication) service design.

A: The process of graphically displaying information to quickly and effectively establish meaning is…

Q: What is a rebate?

A: When setting prices for your products or services, keep in mind the volume of sales you expect, the…

Q: Total Quality Management: A. is useful for manufacturing firms but not for service firms. B.…

A: Total quality management -Total Quality Management (TQM) is a continuous process that identifies,…

Q: Data from a marketing information system is collected from which internal and external sources?

A: A marketing information system (MIS) is software that collects, saves, analyses, and disseminates…

Q: What are the benefits of zone pricing?

A: Price is known as the worth which producers attach to the product to sell it at that value in the…

Q: What is the importance of screening of products?

A: Every company will think strategically and will inculcate his mentality into its culture. This will…

Q: Discuss product line pricing?

A: A product line is essentially a collection of related goods with varying characteristics and…

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.